Exploring the relationships between colour and international branding: a cross cultural comparison of the UK and Taiwan A Grimes, I Doole Journal of Marketing Management 14 (7), 799-817, 1998 | 138 | 1998 |
Researching mere exposure effects to advertising-theoretical foundations and methodological implications A Grimes, PJ Kitchen International Journal of Market Research 49 (2), 191-219, 2007 | 113 | 2007 |
Memory enhances the mere exposure effect T Stafford, A Grimes Psychology & Marketing 29 (12), 995-1003, 2012 | 86 | 2012 |
Meeting the on‐line needs of disabled tourists: an assessment of UK‐based hotel websites R Williams, R Rattray, A Grimes International Journal of Tourism Research 8 (1), 59-73, 2006 | 75 | 2006 |
How claim specificity can improve claim credibility in Green Advertising: Measures that can boost outcomes from environmental product claims B Ganz, A Grimes Journal of Advertising Research 58 (4), 476-486, 2018 | 67 | 2018 |
Towards an integrated model of low attention advertising effects: A perceptual‐conceptual framework A Grimes European Journal of Marketing 42 (1/2), 69-86, 2008 | 65 | 2008 |
Profiling the capabilities of SMEs to compete internationally A Grimes, I Doole, PJ Kitchen Journal of small business and enterprise development 14 (1), 64-80, 2007 | 59 | 2007 |
Online accessibility and information needs of disabled tourists: A three country hotel sector analysis R Williams, R Rattray, A Grimes Journal of Electronic Commerce Research 8 (2), 157, 2007 | 49 | 2007 |
A typology of consumers based on money attitudes after major recession DP Hampson, A Grimes, E Banister, PJ McGoldrick Journal of Business Research 91, 159-168, 2018 | 41 | 2018 |
Service robots in long-term care: a consumer-centric view E Kipnis, F McLeay, A Grimes, S De Saille, S Potter Journal of Service Research 25 (4), 667-685, 2022 | 37 | 2022 |
Are we listening and learning? Understanding the nature of hemispherical lateralisation and its application to marketing A Grimes International Journal of Market Research 48 (4), 439, 2006 | 34 | 2006 |
Identity refusal: Distancing from non-drinking in a drinking culture E Banister, MG Piacentini, A Grimes Sociology 53 (4), 744-761, 2019 | 33 | 2019 |
Impact bias in student evaluations of higher education A Grimes, D Medway, A Foos, A Goatman Studies in higher education 42 (6), 945-962, 2017 | 28 | 2017 |
The importance of context in understanding football fans’ reactions to corporate stadia naming rights sponsorships L Gillooly, D Medway, G Warnaby, T Grimes European Journal of Marketing 54 (7), 1501-1522, 2020 | 27 | 2020 |
Stepping out of the shadows: Supporting actors’ strategies for managing end-user experiences in service ecosystems V Story, J Zolkiewski, K Verleye, A Nazifi, C Hannibal, A Grimes, ... Journal of Business Research 116, 401-411, 2020 | 22 | 2020 |
Using recovery capital to predict retention and change in recovery residences in Virginia, USA D Best, A Sondhi, J Best, J Lehman, A Grimes, M Conner, R DeTriquet Alcoholism Treatment Quarterly 41 (2), 250-262, 2023 | 13 | 2023 |
Recency effects in the buffering of negative news by corporate social responsibility advertising JH Han, G Davies, A Grimes Corporate Communications: An International Journal 26 (2), 382-402, 2020 | 11 | 2020 |
Involvement and the influence of online third-party endorsements R Williams, A Grimes International Journal of Internet Marketing and Advertising 6 (1), 65-84, 2010 | 9 | 2010 |
Speed and symmetry: Developing effective organisational responses to social media criticism of CSR K Dunn, A Grimes Computers in Human Behavior 134, 107336, 2022 | 5 | 2022 |
Bridging the gap: building and sustaining recovery capital in the transition from prison to recovery residences D Best, A Sondhi, L Hoffman, J Best, A Leidi, A Grimes, M Conner, ... Journal of Offender Rehabilitation 63 (1), 21-36, 2024 | 4 | 2024 |