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Carmen Lages
Carmen Lages
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The RELQUAL scale: a measure of relationship quality in export market ventures
C Lages, CR Lages, LF Lages
Journal of business research 58 (8), 1040-1048, 2005
6822005
Reconceptualizing brand identity in a dynamic environment
C Da Silveira, C Lages, C Simões
Journal of Business Research 66 (1), 28-36, 2013
4552013
Entrepreneurial orientation, exploitative and explorative capabilities, and performance outcomes in export markets: A resource-based approach
A Lisboa, D Skarmeas, C Lages
Industrial marketing management 40 (8), 1274-1284, 2011
4362011
The trade-off between customer and technology orientations: impact on innovation capabilities and export performance
P Hortinha, C Lages, LF Lages
Journal of International Marketing 19 (3), 36-58, 2011
2952011
Innovative capabilities: Their drivers and effects on current and future performance
A Lisboa, D Skarmeas, C Lages
Journal of Business Research 64 (11), 1157-1161, 2011
2102011
The B2B-RELPERF scale and scorecard: Bringing relationship marketing theory into business-to-business practice
LF Lages, A Lancastre, C Lages
Industrial Marketing Management 37 (6), 686-697, 2008
2072008
Bringing export performance metrics into annual reports: The PERFEX scorecard
LF Lages, C Lages, CR Lages
FEUNL WORKING PAPER, 2005
153*2005
Export market exploitation and exploration and performance: Linear, moderated, complementary and non-linear effects
A Lisboa, D Skarmeas, C Lages
International Marketing Review 30 (3), 211-230, 2013
1172013
The dynamics of public relations: Key constructs and the drive for professionalism at the practitioner, consultancy and industry levels
C Lages, L Simkin
European Journal of Marketing 37 (1/2), 298-328, 2003
792003
European managers' perspective on export performance determinants
LF Lages, C Lages, CR Lages
Journal of Euromarketing 15 (2), 75-92, 2006
452006
Can negative characters in soap operas be positive for product placement?
JA Dias, JG Dias, C Lages
Journal of Business Research 71, 125-132, 2017
412017
Main consequences of prior export performance results: an exploratory study of European exporters
LF Lages, C Lages, CR Lages
Journal of Euromarketing 15 (4), 57-75, 2006
362006
Antecedents of managerial public relations: a structural model examination
C Lages, L Filipe Lages
European Journal of Marketing 39 (1/2), 110-128, 2005
222005
(BOOK CHAPTER) Push motivations for tourism mountain destinations
C Silva, J Abrantes, ...
Marketing innovations for sustainable destinations, 92-101, 2009
152009
The relationship between e-marketing strategy and performance: a conceptual framework in a web context
C Lages, LF Lages, P Rita
FEUNL WORKING PAPER, 2004
112004
Perceived success of hybrid microorganizations in a contested category
M Bicho, R Nikolaeva, FAF Ferreira, C Lages
Journal of Small Business Management 60 (4), 859-891, 2022
72022
Bringing relationship marketing theory into B2B practice: the B2B-RP scale and the B2B-RELPERF scorecard
LF Lages, A Lancaster, C Lages
FEUNL WORKING PAPER, 2005
72005
The APEV scale: a measure of annual performance of an export venture
LF Lages, CR Lages, C Lages
FEUNL WORKING PAPER, 2004
22004
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