| E-cigarette social media messages: a text mining analysis of marketing and consumer conversations on Twitter AJ Lazard, AJ Saffer, GB Wilcox, ADW Chung, MS Mackert, JM Bernhardt JMIR public health and surveillance 2 (2), e6551, 2016 | 76 | 2016 |
| Temporal certainty and skippable in-stream commercials: Effects of ad length, timer, and skip-ad button on irritation and skipping behavior YA Jeon, H Son, AD Chung, ME Drumwright Journal of Interactive Marketing 47 (1), 144-158, 2019 | 66 | 2019 |
| Understanding public engagement on twitter using topic modeling: The 2019 Ridgecrest earthquake case J Ahn, H Son, AD Chung International journal of information management data insights 1 (2), 100033, 2021 | 48 | 2021 |
| Reactions to foodborne Escherichia coli outbreaks: A text-mining analysis of the public's response EM Glowacki, JB Glowacki, AD Chung, GB Wilcox American Journal of Infection Control 47 (10), 1280-1282, 2019 | 18 | 2019 |
| Collaborative touchdown with# Kaepernick and# BLM: Sentiment analysis of tweets expressing Colin Kaepernick's refusal to stand during the national anthem and its association … J Yoo, J Brown, A Chung Journal of Sports Media 13 (2), 39-60, 2018 | 9 | 2018 |
| Measuring the effectiveness of peer-to-peer influencer marketing in an integrated brand campaign JA Sciarrino, GB Wilcox, A Chung Journal of Digital & Social Media Marketing 8 (1), 85-95, 2020 | 7 | 2020 |
| From the black box to the glass box: Using unsupervised and supervised learning processes to predict user engagement for the airline companies H Son, J Ahn, AD Chung, ME Drumwright International Journal of Information Management Data Insights 3 (2), 100181, 2023 | 6 | 2023 |
| Drunk Girl: A brief thematic analysis of Twitter posts about alcohol use and# MeToo C Lindstadt, BP Boyer, E Ciszek, A Chung, G Wilcox Qualitative Research Reports in Communication 23 (1), 90-104, 2022 | 6 | 2022 |
| A test of the hierarchy of advertising effects via a panel data set on email advertising AD Chung | 5 | 2020 |
| Social media’s return on investment in an integrated marketing campaign: Media mix modelling GB Wilcox, K Sussman, A Chung Journal of Digital & Social Media Marketing 6 (2), 181-190, 2018 | 3 | 2018 |
| Ad Length and the Presence of the Timer in In-Stream Commercial: An Abstract Y Jeon, H Son, AD Chung Back to the Future: Using Marketing Basics to Provide Customer Value …, 2018 | | 2018 |
