| La légitimité d'une communication sociétale: le rôle de l'annonceur S Capelli, W Sabadie Recherche et Applications en Marketing (French Edition) 20 (4), 53-70, 2005 | 82 | 2005 |
| Metaphor's validity in marketing research S Capelli, A Jolibert Psychology & Marketing 26 (12), 1079-1090, 2009 | 51 | 2009 |
| Region brand legitimacy: towards a participatory approach involving residents of a place E Martin, S Capelli Public Management Review 19 (6), 820-844, 2017 | 47 | 2017 |
| Corporate social responsibility communication effects: A comparison between investor-owned banks and member-owned banks C Lecuyer, S Capelli, W Sabadie Journal of Advertising Research 57 (4), 436-446, 2017 | 36 | 2017 |
| New insights into ‘technologies of touch’: Information processing in product evaluation and purchase intention M Racat, S Capelli, J Lichy Technological Forecasting and Social Change 170, 120900, 2021 | 30 | 2021 |
| Engagement RSE et attractivité organisationnelle: la communication protège-t-elle en cas de crise? S Capelli, C Guillot-Soulez, W Sabadie Revue de gestion des ressources humaines, 3-23, 2015 | 25 | 2015 |
| To look tasty, let's show the ingredients! Effects of ingredient images on implicit tasty–healthy associations for packaged products S Capelli, F Thomas Journal of Retailing and Consumer Services 61, 102061, 2021 | 20 | 2021 |
| Haptic sensation and consumer behaviour: The influence of tactile stimulation in physical and online environments M Racat, S Capelli Springer Nature, 2020 | 20 | 2020 |
| The effect of the number of ingredient images on package evaluation and product choice F Thomas, S Capelli Recherche et Applications en Marketing (English Edition) 33 (3), 6-30, 2018 | 20 | 2018 |
| Consumers’ implicit attitudes toward corporate social responsibility and corporate abilities: Examining the influence of bank governance using the implicit association test C Lecuyer, S Capelli, W Sabadie Journal of Retailing and Consumer Services 61, 101989, 2021 | 19 | 2021 |
| Using humor or fear appeal: The moderating role of the source's attractiveness and the source's communication Habits in an electoral campaign S Capelli, W Sabadie, O Trendel Recherche et Applications en Marketing (English Edition) 27 (2), 21-43, 2012 | 16 | 2012 |
| Le rôle des interactions dans la qualité de service S Capelli, W Sabadie Le marketing des services, 527-545, 2008 | 15 | 2008 |
| Se taire, nier ou s' excuser: comment répondre à un appel au boycott? S Capelli, P Legrand, W Sabadie Décisions Marketing, 71-82, 2012 | 14 | 2012 |
| Place brand communities: from terminal to instrumental values E Martin, S Capelli Journal of Product & Brand Management 27 (7), 793-806, 2018 | 13 | 2018 |
| Comment intégrer les clients à la démarche marketing? S Capelli, DC Dantas 1 Gestion 37 (1), 74-83, 2012 | 13 | 2012 |
| Managing the Aftermath: Scapegoating as Crisis Communication Strategy R Moisio, S Capelli, W Sabadie Journal of Consumer Behaviour 20 (1), 89-100, 2020 | 11 | 2020 |
| Les coopératives agricoles doivent-elles dévoiler leur mode de gouvernance aux consommateurs de produits agroalimentaires? A Faure-Ferlet, S Capelli, W Sabadie Décision Marketing, 63-81, 2017 | 10 | 2017 |
| La différence coopérative fait-elle la différence pour les consommateurs? S Capelli, W Sabadie, M Séguin Revue française de gestion, 29-54, 2019 | 8 | 2019 |
| Co-innover avec ses consommateurs: oui, mais lesquels? De l’intérêt d’impliquer les consommateurs-membres dans le processus d’innovation des entreprises coopératives S Capelli, A Falchi, C Hussler, W Sabadie Gestion 2000 33 (4), 117-141, 2016 | 8 | 2016 |
| L’impact de la similarité sur l’efficacité des outils d’aide à la vente en ligne M Racat, S Capelli Revue française de gestion, 89-105, 2016 | 8 | 2016 |
William SabadieProfessor of Marketing, Lyon University, iaelyon School of ManagementEmail confirmado em univ-lyon3.fr
