| A new strategy to reduce design fixation: Presenting partial photographs to designers P Cheng, R Mugge, JPL Schoormans Design Studies 35 (4), 374-391, 2014 | 98 | 2014 |
| Package graphic design and communication across cultures: An investigation of Chinese consumers' interpretation of imported wine labels F Celhay, P Cheng, J Masson, W Li International Journal of Research in Marketing 37 (1), 108-128, 2020 | 59 | 2020 |
| The investigation of adoption of voice-user interface (VUI) in smart home systems among chinese older adults Y Song, Y Yang, P Cheng Sensors 22 (4), 1614, 2022 | 30 | 2022 |
| Transparency in product design: investigating design intentions and consumers’ interpretations P Cheng, R Mugge, C de Bont Journal of Engineering Design 29 (10), 539-568, 2018 | 12 | 2018 |
| Should product innovations look simple or complex? The effects of visual complexity on consumers' comprehension of product innovations P Cheng, R Mugge Proceedings of the IASDR 2015 Congress Interplay, Brisbane, Australia, 2-5 …, 2015 | 10 | 2015 |
| Show me insides: Investigating the influences of product exploded view on consumers’ mental imagery, comprehension, attitude, and purchase intention P Cheng, C Zhang Journal of Retailing and Consumer Services 70, 103168, 2023 | 8 | 2023 |
| Driving with agents: Investigating the influences of anthropomorphism level and physicality of agents on drivers’ perceived control, trust, and driving performance P Cheng, F Meng, J Yao, Y Wang Frontiers in Psychology, 2784, 2022 | 8 | 2022 |
| Smart home system is like a mother”: The potential and risks of product metaphors to influence consumers’ comprehension of really new products (RNPs) P Cheng, R Mugge, C De Bont International Journal of Design 13 (3), 1-19, 2019 | 8 | 2019 |
| Nostalgia-driven Design and Digitalization of brand spokes-Characters for generation Z H Jiang, J Yao, P Cheng, S Hou E3S Web of Conferences 236, 05063, 2021 | 6 | 2021 |
| Seeing is believing: investigating the influence of transparency on consumers’ product perceptions and attitude P Cheng, R Mugge Journal of Engineering Design 33 (4), 284-304, 2022 | 4 | 2022 |
| Understanding design utilizations in China: Investigating design award-winning products based on innovation pyramid framework P Cheng, C De Bont International Journal of Design 16 (3), 115, 2022 | 3 | 2022 |
| Intelligent agents in cars: Investigating the effects of anthropomorphism and physicality of agents in driving contexts F Meng, P Cheng, J Yao, Y Wang Advances in Usability, User Experience, Wearable and Assistive Technology …, 2021 | 3 | 2021 |
| ‘Complexity in simplicity’: The effects of visual complexity on consumers’ comprehension of product innovations P Cheng, R Mugge, CJ de Bont Journal of Design Research 18, 270-293, 2021 | 2 | 2021 |
| Voice User-Interface (VUI) in Automobiles: Exploring Design Opportunities for Using VUI Through the Observational Study F Meng, P Cheng, Y Wang HCI in Mobility, Transport, and Automotive Systems. Driving Behavior, Urban …, 2020 | 2 | 2020 |
| Design for better comprehension: investigating the influence of product appearance on consumers' comprehension of really new products P Cheng Hong Kong Polytechnic University, 2018 | 1 | 2018 |
| Design for better comprehension: Design opportunities for facilitating consumers' comprehension of really new products (RNPs) C Peiyao, R Mugge, C de Bont Proceedings of the IASDR Conference RE: Research, 2017 | 1 | 2017 |
| The value of transparency in product innovations P Cheng, R Mugge | 1 | 2016 |
| OVERSEA BRAND TYPOGRAPHY: IS IT POSSIBLE TO MAINTAIN BRAND CONSISTENCY ACROSS WRITING SYSTEMS? W Kou, F Celhay, P Cheng, M Kacha Global Marketing Conference, 907-907, 2023 | | 2023 |
| What role an agent could play at home?: Exploring the social roles of smart home system based on a content analysis H Dong, P Cheng, H Xue Usability and User Experience. AHFE (2023) International Conference. 110, 2023 | | 2023 |
| Trust-oriented HMI Design for Conditional Autonomous Driving Takeover Systems Q Sun, S Hou, J Yao, P Cheng 2022 3rd International Conference on Intelligent Design (ICID), 196-199, 2022 | | 2022 |
