| Receiver responses to rewarded referrals: the motive inferences framework PWJ Verlegh, G Ryu, MA Tuk, L Feick Journal of the Academy of Marketing Science 41, 669-682, 2013 | 220 | 2013 |
| Sales and sincerity: The role of relational framing in word-of-mouth marketing MA Tuk, PWJ Verlegh, A Smidts, DHJ Wigboldus Journal of Consumer Psychology 19 (1), 38-47, 2009 | 164 | 2009 |
| The Propagation of Self-Control: Self-Control in One Domain Simultaneously Improves Self-Control in Other Domains MA Tuk, K Zhang, S Sweldens Journal of Experimental Psychology: General 144 (3), 2015 | 130 | 2015 |
| Inhibitory spillover: Increased urination urgency facilitates impulse control in unrelated domains MA Tuk, D Trampe, L Warlop Psychological Science 22 (5), 627-633, 2011 | 90 | 2011 |
| Customers or sellers? The role of persuasion knowledge in customer referral PWJ Verlegh, C Verkerk, MA Tuk, A Smidts Advances in Consumer Research 31 (1), 304-305, 2004 | 45 | 2004 |
| Is friendship silent when money talks? How people respond to word-of-mouth marketing M Tuk | 33 | 2008 |
| Interpersonal relationships moderate the effect of faces on person judgments MA Tuk, PWJ Verlegh, A Smidts, DHJ Wigboldus European Journal of Social Psychology 39 (5), 757-767, 2009 | 31 | 2009 |
| You and I have nothing in common: The role of dissimilarity in interpersonal influence MA Tuk, PWJ Verlegh, A Smidts, DHJ Wigboldus Organizational Behavior and Human Decision Processes 151, 49-60, 2019 | 22 | 2019 |
| Social knowledge for e-governance: Theory and technology of reputation M Paolucci, T Eymann, W Jager, J Sabater-Mir, R Conte, S Marmo, ... | 22 | 2009 |
| The emotional information processing system is risk averse: Ego-depletion and investment behavior B De Langhe, S Sweldens, S Van Osselaer, M Tuk ERIM report series research in management Erasmus Research Institute of …, 2008 | 22 | 2008 |
| How to study consciousness in consumer research, A commentary on Williams and Poehlman S Sweldens, MA Tuk, M Hütter Journal of Consumer Research 44 (2), 266-275, 2017 | 21 | 2017 |
| Assessing consequences of component sharing across brands in the vertical product line in the automotive market PC Verhoef, KH Pauwels, MA Tuk Journal of Product Innovation Management 29 (4), 559-572, 2012 | 21 | 2012 |
| Do versus don’t: The impact of framing on goal-level setting MA Tuk, S Prokopec, B Van den Bergh Journal of Consumer Research 47 (6), 1003-1024, 2021 | 13 | 2021 |
| " Activation of Salesperson Stereotypes Affects Perceptions of Word-of-Mouth Referral". MA Tuk, PWJ Verlegh, A Smidts, DHJ Wigboldus Advances in Consumer Research 32 (1), 2005 | 10 | 2005 |
| Giving AI a Human Touch: Highlighting Human Input Increases the Perceived Helpfulness of Advice from AI Coaches Y Zhang, MA Tuk, AK Klesse Journal of the Association for Consumer Research 9 (3), 000-000, 2024 | 6 | 2024 |
| Defecatory urge increases cognitive control and intertemporal patience in healthy volunteers D Zhao, M Corsetti, M Moeini‐Jazani, N Weltens, M Tuk, T Jan, L Warlop, ... Neurogastroenterology & Motility 31 (7), e13600, 2019 | 4 | 2019 |
| Acceptability lies in the eye of the beholder: Self-other biases in GenAI collaborations B Celiktutan, AK Klesse, MA Tuk International Journal of Research in Marketing, 2024 | 3 | 2024 |
| Algorithm Aversion AK Klesse, Y Zhang, MA Tuk Elgar Encyclopedia of Consumer Behavior, 5-8, 2024 | 2 | 2024 |
| Wat gebeurt er als je consumenten beloont voor mond tot mond reclame? M Tuk, P Verlegh, A Smidts, D Wigboldus Ontwikkelingen in het marktonderzoek: jaarboek.../MarktOnderzoekAssociatie …, 2009 | 2 | 2009 |
| Competitive Paper Session: Cause Marketing and Consumer Skepticism. V Swaen, J Vanhamme, PWJ Varlegh, C Verkerk, MA Tuk, A Smidts, ... Advances in Consumer Research 31 (1), 2004 | 2 | 2004 |
