| Servqual: A multiple-item scale for measuring consumer perc A Parasuraman, VA Zeithaml, LL Berry Journal of retailing 64 (1), 12, 1988 | 82553* | 1988 |
| Services marketing: Integrating customer focus across the firm VA Zeithaml, MJ Bitner, DD Gremler McGraw-Hill, 2018 | 28673* | 2018 |
| The behavioral consequences of service quality VA Zeithaml, LL Berry, A Parasuraman Journal of marketing 60 (2), 31-46, 1996 | 21780 | 1996 |
| Balancing Customer Perceptions and Expectations V Zeithaml, A Parasuraman, L Berry Ed. Free Press. EE. UU, 1990 | 13816* | 1990 |
| Refinement and reassessment of the SERVQUAL scale A Parasuraman, LL Berry, VA Zeithaml Journal of retailing 67 (4), 420, 1991 | 9251 | 1991 |
| ES-QUAL: A multiple-item scale for assessing electronic service quality A Parasuraman, VA Zeithaml, A Malhotra Journal of service research 7 (3), 213-233, 2005 | 7874 | 2005 |
| The nature and determinants of customer expectations of service VA Zeithaml, LL Berry, A Parasuraman Journal of the academy of Marketing Science 21, 1-12, 1993 | 5245 | 1993 |
| Customer experience creation: Determinants, dynamics and management strategies PC Verhoef, KN Lemon, A Parasuraman, A Roggeveen, M Tsiros, ... Journal of retailing 85 (1), 31-41, 2009 | 5025 | 2009 |
| Service quality delivery through web sites: a critical review of extant knowledge VA Zeithaml, A Parasuraman, A Malhotra Journal of the academy of marketing science 30 (4), 362-375, 2002 | 4904 | 2002 |
| Technology Readiness Index (TRI) a multiple-item scale to measure readiness to embrace new technologies A Parasuraman Journal of service research 2 (4), 307-320, 2000 | 4701 | 2000 |
| The influence of multiple store environment cues on perceived merchandise value and patronage intentions J Baker, A Parasuraman, D Grewal, GB Voss Journal of marketing 66 (2), 120-141, 2002 | 4078 | 2002 |
| Communication and control processes in the delivery of service quality VA Zeithaml, LL Berry, A Parasuraman Journal of marketing 52 (2), 35-48, 1988 | 3801 | 1988 |
| The impact of technology on the quality-value-loyalty chain: a research agenda A Parasuraman, D Grewal Journal of the academy of marketing science 28 (1), 168-174, 2000 | 3681 | 2000 |
| Service quality, profitability, and the economic worth of customers: what we know and what we need to learn VA Zeithaml Journal of the academy of marketing science 28, 67-85, 2000 | 3650 | 2000 |
| Understanding customer expectations of service A Parasuraman, LL Berry, VA Zeithaml MIT sloan management review, 1991 | 3602 | 1991 |
| Alternative scales for measuring service quality: a comparative assessment based on psychometric and diagnostic criteria A Parasuraman, VA Zeithaml, LL Berry Journal of retailing 70 (3), 201-230, 1994 | 3332 | 1994 |
| The influence of store environment on quality inferences and store image J Baker, D Grewal, A Parasuraman Journal of the academy of marketing science 22, 328-339, 1994 | 3009 | 1994 |
| Understanding Generation Y and their use of social media: a review and research agenda RN Bolton, A Parasuraman, A Hoefnagels, N Migchels, S Kabadayi, ... Journal of service management 24 (3), 245-267, 2013 | 2447 | 2013 |
| Service research priorities in a rapidly changing context AL Ostrom, A Parasuraman, DE Bowen, L Patrício, CA Voss Journal of service research 18 (2), 127-159, 2015 | 2026 | 2015 |
| Reflections on gaining competitive advantage through customer value A Parasuraman Journal of the Academy of marketing Science 25, 154-161, 1997 | 1994 | 1997 |
