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Michael K. Zürn
Michael K. Zürn
Nuremburg Institute for Market Decisions
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What's in and what's out in branding? A novel articulation effect for brand names
S Topolinski, M Zürn, IK Schneider
Frontiers in Psychology 6, 585, 2015
672015
When trust comes easy: Articulatory fluency increases transfers in the trust game
M Zürn, S Topolinski
Journal of Economic Psychology 61, 74-86, 2017
652017
Oral kinematics: Examining the role of edibility and valence in the in-out effect
S Godinho, MV Garrido, M Zürn, S Topolinski
Cognition and Emotion 33 (5), 1094-1098, 2019
212019
Intuition and meaning in life in persons with varying level of depressive symptoms and impairments in personality functioning
C Remmers, M Zürn, A Anoschin, S Topolinski, J Zimmermann
Journal of Clinical Psychology 79 (5), 1398-1419, 2023
62023
When More Is Better–Consumption Priming Decreases Responders’ Rejections in the Ultimatum Game
M Zürn, F Strack
Frontiers in Psychology 8, 2226, 2017
62017
Interpersonal closeness impairs decision memory
P Uğurlar, AC Posten, M Zürn
Social Psychology, 2021
32021
Illusory trust: Kanizsa shapes incidentally increase trust and willingness to invest
TM Erle, MK Zürn
Journal of Behavioral Decision Making 33 (5), 671-682, 2020
32020
The price of predictability: estimating inconsistency premiums in social interactions
J Gerten, MK Zürn, S Topolinski
Personality and Social Psychology Bulletin 48 (2), 183-202, 2022
22022
Brand Purpose and Brand Success
M Zürn, F Buder, M Unfried
NIM Marketing Intelligence Review 15 (1), 54-59, 2022
22022
Maybe favors: How to get more good deeds done.
MK Zürn, J Gerten, S Topolinski
Journal of Experimental Psychology: Applied 27 (3), 503, 2021
22021
Wollen die Deutschen beim Klimaschutz Vorreiter sein und wenn ja, wie? Maßnahmen aus Bevölkerungsperspektive
S Blesse, H Dietrich, S Necker, MK Zürn
ifo Schnelldienst 77 (01), 39-43, 2024
12024
Supplementary materials to" Longitudinal associations of experiential and reflective dimensions of meaning in life with psychopathological symptoms"
A Anoschin, MK Zürn, C Remmers
PsychOpen GOLD, 2024
2024
Welchen Prognosewert bieten Einstellungen in der Marktforschung? Über Diskrepanzen zwischen Befragung und Beobachtung.
MK Zürn, M Unfried
Transfer: Zeitschrift für Kommunikation & Markenmanagement 70 (2), 2024
2024
Longitudinal associations of experiential and reflective dimensions of meaning in life with psychopathological symptoms
A Anoschin, MK Zürn, C Remmers
Clinical Psychology in Europe, 2024
2024
Mood and fluency: The case of pronunciation ease, liking and trust
CS Löffler, D Naber, N Weiger, MK Zürn, RR Silva, M Ingendahl, ...
European Journal of Social Psychology 54 (3), 643-657, 2024
2024
Top Managers’ Decision Dynamics in Business Model Innovation: A Temporal Perspective
E Freisinger, M Unfried, S Oertel, M Zuern
Academy of Management Proceedings 2024 (1), 15401, 2024
2024
How the past and the present shape decisions for the future: Making better innovation decisions under threat
M Zürn, F Buder, M Unfried
NIM Research Report, 2023
2023
Intuition and Meaning in Life in Persons with Varying Level of Depressive Symptoms and Impairments in Personality Functioning: A follow-up Study
C Remmers, J Zimmermann, S Topolinski, MK Zürn
OSF, 2022
2022
The Dual Nature of Utility-Categorical and Comparative Evaluations in Economic Decisions
M Zürn
Universität Würzburg, 2015
2015
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Artigos 1–19