| Pricing models for online advertising: CPM vs. CPC K Asdemir, N Kumar, VS Jacob Information Systems Research 23 (3-part-1), 804-822, 2012 | 123 | 2012 |
| Dynamic pricing of multiple home delivery options K Asdemir, VS Jacob, R Krishnan European Journal of Operational Research 196 (1), 246-257, 2009 | 120 | 2009 |
| Bidding patterns in search engine auctions K Asdemir Second Workshop on Sponsored Search Auctions, 2006 | 60* | 2006 |
| An economic model of click fraud in publisher networks K Asdemir, Ö Yurtseven, MA Yahya International Journal of Electronic Commerce 13 (2), 61-90, 2008 | 34 | 2008 |
| A dynamic model of bidding patterns in sponsored search auctions K Asdemir Information Technology and Management 12, 1-16, 2011 | 14 | 2011 |
| Legal and strategic perspectives on click measurement K Asdemir, MA Yahya SEMPO Institute Opinions and Editorials.–2006.–11 p, 2006 | 13* | 2006 |
| Internet advertising pricing models K Asdemir, N Kumar, V Jacob Technique report, School of Management, The University of Texas at Dallas, 2002 | 5 | 2002 |
| A pragmatist solution to the relevance gap of business school education K Asdemir, T Ahrens Journal of Economic and Administrative Sciences, 2019 | 4 | 2019 |
| Essays on pricing in e-commerce: Dynamic pricing and performance based pricing K Asdemir The University of Texas at Dallas, 2004 | 2 | 2004 |
Nanda KumarProfessor of Marketing, University of Texas at DallasEmail confirmado em utdallas.edu
