| The role of institutional and reputational factors in the voluntary adoption of corporate social responsibility reporting standards R Nikolaeva, M Bicho Journal of the Academy of Marketing Science 39, 136-157, 2011 | 635 | 2011 |
| E-commerce adoption in the retail sector: empirical insights R Nikolaeva International Journal of Retail & Distribution Management 34 (4/5), 369-387, 2006 | 57 | 2006 |
| The dynamic nature of survival determinants in e-commerce R Nikolaeva Journal of the Academy of Marketing Science 35, 560-571, 2007 | 52 | 2007 |
| The moderating role of consumer and product characteristics on the value of customized on-line recommendations R Nikolaeva, S Sriram International Journal of Electronic Commerce 11 (2), 101-123, 2006 | 51 | 2006 |
| Strategic determinants of web site traffic in on-line retailing R Nikolaeva International Journal of Electronic Commerce 9 (4), 113-132, 2005 | 51 | 2005 |
| Interorganizational imitation heuristics arising from cognitive frames R Nikolaeva Journal of Business Research 67 (8), 1758-1765, 2014 | 45 | 2014 |
| Office design and dignity at work in the knowledge economy R Nikolaeva, SD Russo Dignity and the Organization, 197-220, 2017 | 14 | 2017 |
| Social enterprise legitimacy in a hostile market M Bicho, R Nikolaeva, C Lages Finding New Ways to Engage and Satisfy Global Customers: Proceedings of the …, 2019 | 12 | 2019 |
| Exploring curvilinearity through fractional polynomials in management research R Nikolaeva, A Bhatnagar, S Ghose Organizational Research Methods 18 (4), 738-760, 2015 | 12 | 2015 |
| Survival determinants for online retailers R Nikolaeva, MU Kalwani, WT Robinson, S Sriram Review of Marketing Science 7 (1), 1, 2009 | 11 | 2009 |
| Online market entry: The motivations for imitation across retailer types A Bhatnagar, R Nikolaeva, S Ghose Managerial and Decision Economics 37 (3), 151-166, 2016 | 9 | 2016 |
| Perceived success of hybrid microorganizations in a contested category M Bicho, R Nikolaeva, FAF Ferreira, C Lages Journal of Small Business Management 60 (4), 859-891, 2022 | 7 | 2022 |
| Complementary and Alternative Medicine legitimation efforts in a hostile environment: The case of Portugal M Bicho, R Nikolaeva, C Lages Sociology of Health & Illness 45 (4), 890-913, 2023 | 2 | 2023 |
| Ethics Rankings and Value Creation: An Abstract R Nikolaeva, M Visentin, S Mengoli Enlightened Marketing in Challenging Times: Proceedings of the 2019 AMS …, 2020 | 2 | 2020 |
| Exploring the success factors of hybrid micro-enterprises M Bicho, R Nikolaeva, C Lages, FAF Ferreira Marketing transformation: Marketing practice in an ever changing world …, 2018 | 2 | 2018 |
| The institutional pressures in the post-adoption use of social media: An abstract J Azambuja, R Nikolaeva Finding New Ways to Engage and Satisfy Global Customers: Proceedings of the …, 2019 | 1 | 2019 |
| Implementing an Inaugural Sustainability Reporting Process: An Abstract R Nikolaeva, A Dudik, C Lages Marketing Transformation: Marketing Practice in an Ever Changing World …, 2018 | 1 | 2018 |
| The Transition from complement to substitute: determinants of consumer disadoption of old technologies R Nikolaeva Looking Forward, Looking Back: Drawing on the Past to Shape the Future of …, 2016 | 1 | 2016 |
| Why Global Economics and Management Review? P Bento, R Nikolaeva, A Simaens, N Berg, J Lengler Global Economics and Management Review 1 (19), 1-2, 2014 | 1 | 2014 |
| Decarbonizing an energy-hungry world: the dilemma of investing in fossil fuels R Nikolaeva, S Field, A Tskhay Management Decision, 2024 | | 2024 |
Marta BichoFull Professor at IPAM LisboaVerified email at ipam.pt
