| The definition and measurement of creativity: what do we know? J El-Murad, DC West Journal of Advertising research 44 (2), 188-201, 2004 | 417 | 2004 |
| Risk and creativity in advertising J El-Murad, DC West Journal of Marketing Management 19 (5-6), 657-673, 2003 | 113 | 2003 |
| Does country-of-origin matter in the era of globalisation? Evidence from cross sectional data in Uzbekistan F Karimov, J El-Murad International Journal of Retail & Distribution Management 47 (3), 262-277, 2019 | 30 | 2019 |
| Store atmosphere: Conceptual issues and it's impact on shopping behavior MR Olahut, J El-Murad, I Plaias The Proceedings of the International Conference" Marketing-from Information …, 2012 | 30 | 2012 |
| The effects of music as an atmospheric variable on consumer behaviour in the context of retailing and service environments M Burghelea, I Plaias, J El-Murad International Conference on Marketing and Business Development 1 (1/2015 …, 2015 | 12 | 2015 |
| The relationship between risk attitude and advertising creativity J El-Murad Henley Business School, University of Reading, 2002 | 4 | 2002 |
| Consumers’ Perceptions of and Responses to Advertising Creativity: An Abstract P Demir, J El-Murad, L Mai Marketing at the Confluence between Entertainment and Analytics: Proceedings …, 2017 | 1 | 2017 |
| Advertising agency and individual risk taking and creative awards J El-Murad, DC West Academy of Marketing Science, 2002 | 1 | 2002 |
| Book Review:" Islamic Wealth Management: Theory and Practice" edited by Mohamed Ariff and Shamser Mohammad J El-Murad Economic Affairs 38 (2), 300-302, 2018 | | 2018 |
| Book Review: Early Islam and the Birth of Capitalism by Benedikt Koehler J El-Murad Economic Affairs 35 (1), 161-163, 2015 | | 2015 |
| The Tail Wagging the Dog: To What Extent is Marketing Strategy Sacrificed for Creativity? J El-Murad, T Oliveira 2015 AMS World Marketing Congress-Academy of Marketing Science, 2015 | | 2015 |
| The effects of media exposure on the levels of body dissatisfaction and muscle dysmorphia in men LW Mai, A Bajelan, J El-Murad European Marketing Academy 42nd Annual Conference, 2013 | | 2013 |
| Consumers’ perceptions of pseudo-science in anti-aging advertising LW Mai, A Cline, J El-Murad European Marketing Academy 42nd Annual Conference, 2013 | | 2013 |
| Store atmosphere: Conceptual Issues and It's Impact on Shopping Behavior M Burghelea, J El-Murad, I Plaias The Proceedings of the International Conference" Marketing-from Information …, 2012 | | 2012 |
| Customer relationship management and the teenage market A Cingara, J El-Murad Academy of Marketing Conference (AM2007), 2007 | | 2007 |
| E-Commerce as an alternative distribution technology: the readiness of Chinese consumers WM Kwok, LW Mai, J El-Murad 12th Biennial International Marketing Congress: Marketing in an Inter …, 2005 | | 2005 |
| A consumer buying behaviour model for retail within museums J El-Murad, J McConnachie Academy of Marketing, 2003 | | 2003 |
| A museum-specific retail marketing mix model J El-Murad, J McConnachie Academy of Marketing, 2003 | | 2003 |
| Evidence from cross sectional data in Uzbekistan F Karimov, J El-Murad | | |
| Creativity: What Do We Know? J EL-MURAD, DC WEST | | |
Douglas C. WestKing's College LondonVerified email at kcl.ac.uk
