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Anastasia Mariussen
Anastasia Mariussen
Oslo School of Management, Campus Kristiania
Verified email at mh.no - Homepage
Title
Cited by
Cited by
Year
Hospitality marketing
D Bowie, F Buttle
Routledge, 2013
5262013
Unintended consequences in the evolution of affiliate marketing networks: a complexity approach
A Mariussen, R Daniele, D Bowie
Advances in Service Network Analysis, 127-142, 2013
612013
The typology and role of online information sources in destination image formation: An eye-tracking study
A Mariussen, C Ibenfeldt, MK Vespestad
242014
Internet-enabled value co-creation in SME internationalisation: current practices from the UK food and drink industry
A Mariussen, T Ndlovu
European Journal of International Management 6 (5), 503-524, 2012
202012
Technology-driven online marketing performance measurement: Lessons from affiliate marketing
D Bowie, A Paraskevas, A Mariussen
International Journal of Online Marketing (IJOM) 4 (4), 1-16, 2014
142014
A grounded theory of affiliate marketing performance measurement in the tourism and hospitality context
A Mariussen
Oxford Brookes University, 2012
122012
Rethinking marketing performance measurement: justification and operationalisation of an alternative approach to affiliate marketing performance measurement in tourism.
A Mariussen
E-review of Tourism Research 9 (3), 2011
82011
Corporate brand: Place/destination branding
N Ind, A Mariussen
Corporate Branding, 149-166, 2015
52015
Affiliate marketing optimisation in Hospitality and tourism: A multiple stakeholder perspective
A Mariussen, D Bowie, A Paraskevas
the 2nd Advances in Hospitality and Tourism Marketing and Management …, 2012
52012
From competitive agility to competitive leapfrogging: responding to the fast pace of change
T Ndlovu, A Mariussen
Handbook of Research on Global Competitive Advantage through Innovation and …, 2015
42015
The treacherous path of corporate social responsibility (CSR) and the role of information systems in its implementation
T Ndlovu, A Simba, A Mariussen
Corporate Social Responsibility: Concepts, Methodologies, Tools, and …, 2019
22019
Hospitality Marketing
A Mariussen
Taylor & Francis Limited, 2016
2016
Unintended Consequences of Marketing
A Mariussen
Wiley Encyclopedia of Management, 1-2, 2015
2015
The treacherous path of sustainability in marketing: challenges of getting it right
T Ndlovu, A Simba, A Mariussen
IGI Global, 2015
2015
Unintended consequences in the evolution of affiliate marketing complexity approach
A Mariussen, R Daniele, D Bowie
Advances in Service Network Analysis, 2013
2013
Examining the Role of Unintended Consequences in the Evolution of Affiliate Marketing: A Complexity Theory Perspective
A Mariussen
Oxford Brookes University, 2008
2008
Special Issue on Business Strategy: Applications and Advancing Tools
JJ Ferreira, JE Vila, A Mariussen
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Articles 1–17