| Marketing Research: An Applied Approach N Malhotra, D Nunan, D Birks Pearson, 2017 | 9048* | 2017 |
| Fake News, Social Media and Marketing: A Systematic Review G Di Domenico, A Ishizaka, J Sit, D Nunan Journal of Business Research, 2021 | 352 | 2021 |
| Who are you and what do you value? Investigating the role of personality traits and customer-perceived value in online customer engagement J Marbach, C Lages, D Nunan Journal of Marketing Management, 2016 | 295 | 2016 |
| Market research and the ethics of big data D Nunan, ML Di Domenico International Journal of Market Research 55 (4), 2013 | 257 | 2013 |
| Gamification and the online retail experience V Insley, D Nunan International Journal of Retail & Distribution Management 42 (5), 2014 | 201 | 2014 |
| Reflections on “Social media: Influencing customer satisfaction in B2B sales” and a research agenda D Nunan, O Sibai, B Schivinski, G Christodoulides Industrial Marketing Management, 2018 | 129 | 2018 |
| Marketing Research: Applied Insight D Nunan, D Birks, N Malhotra Pearson, 2020 | 125* | 2020 |
| Older Consumers, Digital Marketing and Public Policy: A Review and Research Agenda D Nunan, M Di Domenico Journal of Public Policy & Marketing, 2020 | 102 | 2020 |
| Mental mobility in the digital age: Entrepreneurs and the online home-based business M Di Domenico, E Daniel, D Nunan New Technology, Work and Employment, 2014 | 100 | 2014 |
| Consumer Engagement in Online Brand Communities: The Moderating Role of Personal Values J Marbach, C Lages, D Nunan, Y Ekinci European Journal of Marketing, 2019 | 95 | 2019 |
| Big data: A normal accident waiting to happen? D Nunan, M Di Domenico Journal of Business Ethics, 2017 | 89 | 2017 |
| Big Data Surveillance and the Body-subject K Ball, M Di Domenico, D Nunan Body & Society, 2016 | 86 | 2016 |
| Virtual Mobility and the Lonely Cloud: Theorizing the Mobility-Isolation Paradox for Self-Employed Knowledge-Workers in the Online Home-Based Business Context E Daniel, M Di Domenico, D Nunan Journal of Management Studies, 2018 | 63 | 2018 |
| Informed, uninformed and participative consent in social media research D Nunan, B Yenicioglu International Journal of Market Research 55 (6), 2013 | 60 | 2013 |
| Marketing Research: an applied approach (Fifth edit) NK Malhotra, D Nunan, DF Birks UK: Pearson Education Limited, 2017 | 57 | 2017 |
| Free but fake speech: when giving primacy to the source decreases misinformation sharing on social media G Di Domenico, D Nunan, J Sit, V Pitardi Psychology & Marketing, 2021 | 42 | 2021 |
| Rethinking the market research curriculum D Nunan, ML Di Domenico International Journal of Market Research 61 (1), 22-32, 2019 | 41 | 2019 |
| Can search engine advertising help access rare samples? D Nunan, S Knox International Journal of Market Research 53 (4), 2011 | 29 | 2011 |
| Value creation in an algorithmic world: Towards an ethics of dynamic pricing D Nunan, M Di Domenico Journal of Business Research, 2022 | 20 | 2022 |
| Marketplaces of misinformation: A study of how vaccine misinformation is legitimized on social media G Di Domenico, D Nunan, V Pitardi Journal of Public Policy & Marketing, 2022 | 18 | 2022 |
Naresh MalhotraRegents' Professor Emeritus, Georgia Institute of Technology, USAEmail confirmado em scheller.gatech.edu
