| Determinants of adoption of third generation mobile multimedia services M Pagani Journal of interactive marketing 18 (3), 46-59, 2004 | 816 | 2004 |
| Digital business strategy and value creation: Framing the dynamic cycle of control points M Pagani Mis Quarterly, 617-632, 2013 | 370 | 2013 |
| The influence of personal and social-interactive engagement in social TV web sites M Pagani, A Mirabello International Journal of Electronic Commerce 16 (2), 41-68, 2011 | 261 | 2011 |
| The influence of personality on active and passive use of social networking sites M Pagani, CF Hofacker, RE Goldsmith Psychology & Marketing 28 (5), 441-456, 2011 | 259 | 2011 |
| Multimedia and interactive digital TV: Managing the opportunities created by digital convergence: managing the opportunities created by digital convergence M Pagani IGI Global, 2000 | 159 | 2000 |
| Antecedents of brand love in online network-based communities. A social identity perspective M Vernuccio, M Pagani, C Barbarossa, A Pastore Journal of Product & Brand Management, 2015 | 152 | 2015 |
| Brand in the hand: A cross-market investigation of consumer acceptance of mobile marketing AJ Rohm, TT Gao, F Sultan, M Pagani Business Horizons 55 (5), 485-493, 2012 | 148 | 2012 |
| The impact of digital technology on relationships in a business network M Pagani, C Pardo Industrial Marketing Management 67, 185-192, 2017 | 144 | 2017 |
| Consumers un-tethered: A three-market empirical study of consumers' mobile marketing acceptance TT Gao, AJ Rohm, F Sultan, M Pagani Journal of Business Research 66 (12), 2536-2544, 2013 | 139 | 2013 |
| Determinants of adoption of high speed data services in the business market: evidence for a combined technology acceptance model with task technology fit model M Pagani Information & Management 43 (7), 847-860, 2006 | 132 | 2006 |
| Value network dynamics in 3G–4G wireless communications: A systems thinking approach to strategic value assessment M Pagani, CH Fine Journal of Business Research 61 (11), 1102-1112, 2008 | 99 | 2008 |
| Roadmapping 3G mobile TV: Strategic thinking and scenario planning through repeated cross-impact handling M Pagani Technological Forecasting and Social Change 76 (3), 382-395, 2009 | 97 | 2009 |
| Encyclopedia of multimedia technology and networking M Pagani IGI Global, 2008 | 95 | 2008 |
| Experiential engagement and active vs. passive behavior in mobile location-based social networks: the moderating role of privacy M Pagani, G Malacarne Journal of Interactive Marketing 37, 133-148, 2017 | 51 | 2017 |
| A vicarious innovativeness scale for 3G mobile services: Integrating the domain specific innovativeness scale with psychological and rational indicators M Pagani Technology Analysis & Strategic Management 19 (6), 709-728, 2007 | 48 | 2007 |
| Integrating strategic thinking and simulation in marketing strategy: Seeing the whole system M Pagani, P Otto Journal of Business Research 66 (9), 1568-1575, 2013 | 37 | 2013 |
| Interactive television: A model of analysis of business economic dynamics M Pagani International Journal on Media Management 2 (1), 25-37, 2000 | 34 | 2000 |
| Affective computing M Pantic Encyclopedia of Multimedia Technology and Networking, Second Edition, 15-21, 2009 | 33 | 2009 |
| Extraversion as a stimulus for user-generated content M Pagani, RE Goldsmith, CF Hofacker Journal of Research in Interactive Marketing, 2013 | 31 | 2013 |
| La| tv nell'era digitale. Le nuove frontiere tecnologiche e di marketing della comunicazione televisiva M Pagani HAL Post-Print, 2000 | 31 | 2000 |
Ronald GoldsmithProfessor of Marketing, Florida State UniversityVerified email at business.fsu.edu
