Margherita Pagani
Margherita Pagani
Verified email at em-lyon.com
TitleCited byYear
Determinants of adoption of third generation mobile multimedia services
M Pagani
Journal of interactive marketing 18 (3), 46-59, 2004
7702004
Digital business strategy and value creation: framing the dynamic cycle of control points
M Pagani
Mis Quarterly, 617-632, 2013
2292013
The influence of personal and social-interactive engagement in social TV web sites
M Pagani, A Mirabello
International Journal of Electronic Commerce 16 (2), 41-68, 2011
2032011
The influence of personality on active and passive use of social networking sites
M Pagani, CF Hofacker, RE Goldsmith
Psychology & Marketing 28 (5), 441-456, 2011
1992011
Multimedia and Interactive Digital TV: Managing the Opportunities Created by Digital Convergence: Managing the Opportunities Created by Digital Convergence
M Pagani
IGI Global, 2000
1552000
Brand in the hand: A cross-market investigation of consumer acceptance of mobile marketing
AJ Rohm, TT Gao, F Sultan, M Pagani
Business Horizons 55 (5), 485-493, 2012
1182012
Consumers un-tethered: A three-market empirical study of consumers' mobile marketing acceptance
TT Gao, AJ Rohm, F Sultan, M Pagani
Journal of Business Research 66 (12), 2536-2544, 2013
1162013
Determinants of adoption of high speed data services in the business market: evidence for a combined technology acceptance model with task technology fit model
M Pagani
Information & Management 43 (7), 847-860, 2006
1132006
Value network dynamics in 3G–4G wireless communications: A systems thinking approach to strategic value assessment
M Pagani, CH Fine
Journal of Business Research 61 (11), 1102-1112, 2008
902008
Roadmapping 3G mobile TV: Strategic thinking and scenario planning through repeated cross-impact handling
M Pagani
Technological Forecasting and Social Change 76 (3), 382-395, 2009
852009
Antecedents of brand love in online network-based communities. A social identity perspective
M Vernuccio, M Pagani, C Barbarossa, A Pastore
Journal of Product & Brand Management 24 (7), 706-719, 2015
762015
A vicarious innovativeness scale for 3G mobile services: Integrating the domain specific innovativeness scale with psychological and rational indicators
M Pagani
Technology Analysis & Strategic Management 19 (6), 709-728, 2007
462007
Encyclopedia of multimedia technology and networking
M Pagani
IGI Global, 2005
452005
The impact of digital technology on relationships in a business network
M Pagani, C Pardo
Industrial Marketing Management 67, 185-192, 2017
442017
La TV nell’era digitale: le nuove frontiere tecnologiche e di marketing della comunicazione televisiva
M Pagani
Egea, 2000
352000
Interactive television: A model of analysis of business economic dynamics
M Pagani
International Journal on Media Management 2 (1), 25-37, 2000
312000
Experiential engagement and active vs. passive behavior in mobile location-based social networks: the moderating role of privacy
M Pagani, G Malacarne
Journal of Interactive Marketing 37, 133-148, 2017
302017
Affective computing
M Pantic
Encyclopedia of Multimedia Technology and Networking, Second Edition, 15-21, 2009
292009
Encyclopedia of multimedia technology and networking
M Pagani
IGI Global, 2008
282008
Integrating strategic thinking and simulation in marketing strategy: Seeing the whole system
M Pagani, P Otto
Journal of Business Research 66 (9), 1568-1575, 2013
262013
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