| Determinants of adoption of third generation mobile multimedia services M Pagani Journal of interactive marketing 18 (3), 46-59, 2004 | 867 | 2004 |
| Digital business strategy and value creation: Framing the dynamic cycle of control points M Pagani Mis Quarterly, 617-632, 2013 | 473 | 2013 |
| The influence of personality on active and passive use of social networking sites M Pagani, CF Hofacker, RE Goldsmith Psychology & Marketing 28 (5), 441-456, 2011 | 308 | 2011 |
| The influence of personal and social-interactive engagement in social TV web sites M Pagani, A Mirabello International Journal of Electronic Commerce 16 (2), 41-68, 2011 | 304 | 2011 |
| The impact of digital technology on relationships in a business network M Pagani, C Pardo Industrial Marketing Management 67, 185-192, 2017 | 288 | 2017 |
| Antecedents of brand love in online network-based communities. A social identity perspective M Vernuccio, M Pagani, C Barbarossa, A Pastore Journal of Product & Brand Management, 2015 | 235 | 2015 |
| Brand in the hand: A cross-market investigation of consumer acceptance of mobile marketing AJ Rohm, TT Gao, F Sultan, M Pagani Business Horizons 55 (5), 485-493, 2012 | 171 | 2012 |
| Consumers un-tethered: A three-market empirical study of consumers' mobile marketing acceptance TT Gao, AJ Rohm, F Sultan, M Pagani Journal of Business Research 66 (12), 2536-2544, 2013 | 164 | 2013 |
| Multimedia and interactive digital TV: Managing the opportunities created by digital convergence: managing the opportunities created by digital convergence M Pagani IGI Global, 2000 | 159 | 2000 |
| Determinants of adoption of high speed data services in the business market: evidence for a combined technology acceptance model with task technology fit model M Pagani Information & Management 43 (7), 847-860, 2006 | 139 | 2006 |
| Value network dynamics in 3G–4G wireless communications: A systems thinking approach to strategic value assessment M Pagani, CH Fine Journal of Business Research 61 (11), 1102-1112, 2008 | 107 | 2008 |
| Roadmapping 3G mobile TV: Strategic thinking and scenario planning through repeated cross-impact handling M Pagani Technological Forecasting and Social Change 76 (3), 382-395, 2009 | 106 | 2009 |
| Encyclopedia of multimedia technology and networking M Pagani IGI Global, 2008 | 98 | 2008 |
| Experiential engagement and active vs. passive behavior in mobile location-based social networks: The moderating role of privacy M Pagani, G Malacarne Journal of Interactive Marketing 37, 133-148, 2017 | 77 | 2017 |
| Adding voice to the omnichannel and how that affects brand trust M Pagani, M Racat, CF Hofacker Journal of Interactive Marketing 48, 89-105, 2019 | 61 | 2019 |
| A vicarious innovativeness scale for 3G mobile services: Integrating the domain specific innovativeness scale with psychological and rational indicators M Pagani Technology Analysis & Strategic Management 19 (6), 709-728, 2007 | 50 | 2007 |
| Extraversion as a stimulus for user-generated content M Pagani, RE Goldsmith, CF Hofacker Journal of Research in Interactive Marketing, 2013 | 42 | 2013 |
| Integrating strategic thinking and simulation in marketing strategy: Seeing the whole system M Pagani, P Otto Journal of Business Research 66 (9), 1568-1575, 2013 | 40 | 2013 |
| The effects of privacy concerns, perceived risk and trust on online purchasing behaviour N Fortes, P Rita, M Pagani International Journal of Internet Marketing and Advertising 11 (4), 307-329, 2017 | 38 | 2017 |
| Standardization vs. adaptation: consumer reaction to TV ads containing subtitled or English dubbed ads M Pagani, R Goldsmith, A Perracchio International Journal of Advertising 34 (4), 702-714, 2015 | 36 | 2015 |
Charles F. HofackerCarl DeSantis Prof. of Business Administration and Prof. of Marketing, Florida State UniversityVerified email at business.fsu.edu
