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cao lanlan
cao lanlan
Professor of Marketing at NEOMA Business School
Verified email at neoma-bs.fr - Homepage
Title
Cited by
Cited by
Year
The impact of cross-channel integration on retailers’ sales growth
L Cao, L Li
Journal of retailing 91 (2), 198-216, 2015
7462015
Business model transformation in moving to a cross-channel retail strategy: A case study
L Cao
International Journal of Electronic Commerce 18 (4), 69-96, 2014
2612014
Determinants of retailers’ cross-channel integration: An innovation diffusion perspective on omni-channel retailing
L Cao, L Li
Journal of Interactive Marketing, 2018
1172018
Dynamic capabilities in a turbulent market environment: empirical evidence from international retailers in China
L Cao
Journal of Strategic Marketing 19 (5), 455-469, 2011
1112011
Business model innovation: How the international retailers rebuild their core business logic in a new host country
L Cao, J Navare, Z Jin
International Business Review 27 (3), 543-562, 2018
1012018
Artificial intelligence in retail: applications and value creation logics
L CAO
International Journal of Retail and Distribution Management, 2021
702021
Optimal in-store inventory policy for omnichannel retailers in franchising networks
J Xu, L Cao
International Journal of Retail & Distribution Management 47 (12), 1251-1265, 2019
482019
International retailers' strategic responses to institutional environment of emerging market: Multiple case studies in China
L Cao, D Pederzoli
International Journal of Retail & Distribution Management 41 (4), 289-310, 2013
452013
The effects of search-related and purchase-related mobile app additions on retailers’ shareholder wealth: The roles of firm size, product category, and customer segment
L Cao, X Liu, W Cao
Journal of Retailing 94 (4), 343-351, 2018
332018
Exploring children’s responses to store atmosphere
K Ayadi, L Cao
International Journal of Retail & Distribution Management 44 (10), 1030-1046, 2016
322016
Implementation of omnichannel strategy in the US retail: evolutionary approach
L Cao
Exploring Omnichannel Retailing: Common Expectations and Diverse Realities …, 2019
312019
Core competences, strategy and performance: the case of international retailers in China
L CAO, M Dupuis
International Review of Retail,Distribution and Consumer Research, 2009
282009
Strategy and sustainable competitive advantage of international retailers in China
L Cao, M Dupuis
Journal of Asia-Pacific Business 11 (1), 6-27, 2010
162010
Augmented reality's perceived immersion effect on the customer shopping process: decision-making quality and privacy concerns
A Sengupta, L Cao
International Journal of Retail & Distribution Management 50 (8/9), 1039-1061, 2022
112022
Extension and customer reaction on sharing economy platforms: The role of customer inertia
C Lanlan, M Aikaterini, A Kafia
Journal of Business Research 144 (May), 513-522, 2022
102022
L'AVANTAGE CONCURRENTIEL DES DISTRIBUTEURS INTERNATIONAUX EN CHINE: Une approche par les compétences-clés
L Cao, M Dupuis
Décisions Marketing, 63-76, 2010
52010
The role of the institutional environment in the strategic choices of international retailers in an emerging market: Evidence from China
D Pederzoli, L Cao
HAL Post-Print, 2012
2012
Le partage des connaissances au sein du distributeur international
L Cao, M Dupuis, J Fournioux
HAL Post-Print, 2011
2011
Mastering the food value chain: the case of Carrefour China
L CAO, M DUPUIS
Economies et Societes, Cahiers de l'ISMEA-Serie AG: Developpement Agro …, 2010
2010
La maîtrise de la chaîne de valeur des produits alimentaires: le cas de Carrefour Chine
L Cao, M Dupuis
Économies et Sociétés. Systèmes Agroalimentaires (AG) 44 (932), 1611-1626, 2010
2010
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Articles 1–20