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Carlos Brito
Carlos Brito
Professor de Marketing, Faculdade de Economia da Universidade do Porto
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Ano
Towards an institutional theory of the dynamics of industrial networks
C Melo Brito
Journal of Business & Industrial Marketing 16 (3), 150-166, 2001
2192001
Uma abordagem relacional ao valor da marca
C Brito
Revista Portuguesa e Brasileira de Gestão 9 (1-2), 49-63, 2010
1982010
Os horizontes do marketing
P de Lencastre
1272000
Agency and constitutional ordering in networks: A case study of the port wine industry
L Araujo, C Brito
International Studies of Management & Organization 27 (4), 22-46, 1997
1141997
Issue‐based nets: a methodological approach to the sampling issue in industrial networks research
C Melo Brito
Qualitative Market Research: an international journal 2 (2), 92-102, 1999
1051999
Managing interdependencies in supplier networks
C Roseira, C Brito, SC Henneberg
Industrial Marketing Management 39 (6), 925-935, 2010
992010
Marketing internacional
G Trigo
Oceano De Mexico, 2003
932003
Sensorial brand strategies for value co-creation
C Rodrigues, C Brito
892011
Relationship marketing: old wine in a new bottle?
C Brito
862011
A model for understanding supply chain networks
C Brito, C Roseira
Journal on Chain and Network Science 5 (2), 55-63, 2005
802005
Novos horizontes do Marketing
C Melo, L Brito
Leya, 2014
712014
Estratégias de internacionalização e cooperação empresarial
C Brito
Faculdade de Economia do Porto, 1993
711993
Service quality and customer satisfaction in public transports
F Fonseca, S Pinto, C Brito
702010
Brand relationships: A personality-based approach
H Nobre, C Brito
622010
Towards a conceptual model for assessing the quality of public services
C Carvalho, C Brito, JS Cabral
International Review on Public and Nonprofit Marketing 7, 69-86, 2010
482010
Academic entrepreneurship intentions: A systematic literature review
S Neves, C Brito
Journal of Management Development 39 (5), 645-704, 2020
462020
Assessing users' perceptions on how to improve public services quality
C Carvalho, C Brito
Public Management Review 14 (4), 451-472, 2012
462012
When trust becomes the fourth
C Brito, S Costa e Silva
The Marketing Review 9 (4), 289-299, 2009
452009
Marketing relacional: das origens às actuais escolas de pensamento
C Brito
442011
Business service networks and their process of emergence: The case of the Health Cluster Portugal
C Ramos, C Roseira, C Brito, SC Henneberg, P Naudé
Industrial Marketing Management 42 (6), 950-968, 2013
432013
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Artigos 1–20