| When consumers and brands talk: Storytelling theory and research in psychology and marketing AG Woodside, S Sood, KE Miller Psychology & Marketing 25 (2), 97-145, 2008 | 978 | 2008 |
| Behavior computing: modeling, analysis, mining and decision L Cao, SY Philip Springer Science & Business Media, 2012 | 80 | 2012 |
| Conversations with (in) the collective unconscious by consumers, brands, and relevant others AG Woodside, CM Megehee, S Sood Journal of Business Research 65 (5), 594-602, 2012 | 69 | 2012 |
| Vignettes in the two-step arrival of the internet of things and its reshaping of marketing management’s service-dominant logic AG Woodside, S Sood Journal of Marketing Management 33 (1-2), 98-110, 2017 | 62 | 2017 |
| 21st Century applicability of the interaction model: Does pervasiveness of social media in B2B marketing increase business dependency on the interaction model? SC Sood, HM Pattinson Journal of Customer Behaviour 11 (2), 117-128, 2012 | 50 | 2012 |
| Consumer storytelling of brand archetypal enactments KM Muniz, AG Woodside, S Sood International Journal of Tourism Anthropology 4 (1), 67-88, 2015 | 38 | 2015 |
| Towards a conceptual framework for analysing impression management during face-to-face communication A Hellmann, L Ang, S Sood Journal of Behavioral and Experimental Finance 25, 100265, 2020 | 30 | 2020 |
| Realising the strategic value of RFID in academic libraries: a case study of the University of Technology Sydney J Chelliah, S Sood, S Scholfield The Australian Library Journal 64 (2), 113-127, 2015 | 21 | 2015 |
| The alchemy of student entrepreneurs: Towards a model of entrepreneurial maturity J Marchand, S Sood International Journal of Entrepreneurship and Innovation Management 18 (1 …, 2014 | 18 | 2014 |
| The death of social media in start-up companies and the rise of s-commerce: Convergence of e-commerce, complexity and social media S Sood Journal of Electronic Commerce in Organizations (JECO) 10 (2), 1-15, 2012 | 18 | 2012 |
| Creating and interpreting visual storytelling art in extending thematic apperception tests and Jung's method of interpreting dreams AG Woodside, S Sood, KM Muniz Luxury fashion and culture, 15-45, 2013 | 15 | 2013 |
| Emotional and attentional influences of photographs on impression management and financial decision making L Ang, A Hellmann, M Kanbaty, S Sood Journal of Behavioral and Experimental Finance 27, 100348, 2020 | 11 | 2020 |
| Nature and spirit of exchange and interpersonal relationships fostering grassroots innovations RG Joshi, J Chelliah, S Sood, S Burdon The Journal of Developing Areas 50 (6), 399-409, 2016 | 11 | 2016 |
| Urban renewal in Asia-Pacific: A comparative analysis of brainports for Sydney and Kuala Lumpur SC Sood, HM Pattinson Journal of business research 59 (6), 701-708, 2006 | 9 | 2006 |
| Storytelling-case archetype decoding and assignment manual (SCADAM) AG Woodside, SC Sood Emerald Group Publishing, 2016 | 8 | 2016 |
| Marketers expressing the future: Scenario planning for marketing action HM Pattinson, SC Sood Futures 42 (4), 417-426, 2010 | 8 | 2010 |
| The blogging of travel and tourism: next generation travel marketing and advertising’advertising express S Sood ICFAI journal, 2006 | 8 | 2006 |
| Public sphere dialogue in online newspapers and social spaces: The nuclear debate in post Fukushima France AL de La Poype, S Sood Public Communication Review 2 (2), 2012 | 7 | 2012 |
| After the perfect storm: B2B sales and consulting representations in service-dominant markets SC Sood, HM Pattinson Proceedings of IMP 2010 Conference, Budapest, 2-4, 2010 | 6 | 2010 |
| The open source marketing experiment: Using Wikis to revolutionize marketing practice on the Web SC Sood, HM Pattinson Proceedings of the 22nd Industrial and Purchasing Group (IMP) Conference …, 2006 | 6 | 2006 |
Hugh PattinsonWestern Sydney UniversityEmail confirmado em westernsydney.edu.au
