Sérgio Moro
TítuloCitado porAno
A data-driven approach to predict the success of bank telemarketing
S Moro, P Cortez, P Rita
Decision Support Systems 62, 22-31, 2014
3002014
Using data mining for bank direct marketing: An application of the crisp-dm methodology
S Moro, R Laureano, P Cortez
Proceedings of European Simulation and Modelling Conference-ESM'2011, 117-121, 2011
1992011
Business intelligence in banking: A literature analysis from 2002 to 2013 using text mining and latent Dirichlet allocation
S Moro, P Cortez, P Rita
Expert Systems with Applications 42 (3), 1314-1324, 2015
1722015
Predicting social media performance metrics and evaluation of the impact on brand building: A data mining approach
S Moro, P Rita, B Vala
Journal of Business Research 69 (9), 3341-3351, 2016
982016
Research trends on Big Data in Marketing: A text mining and topic modeling based literature analysis
A Amado, P Cortez, P Rita, S Moro
European Research on Management and Business Economics 24 (1), 1-7, 2018
742018
Sentiment classification of consumer-generated online reviews using topic modeling
AC Calheiros, S Moro, P Rita
Journal of Hospitality Marketing & Management 26 (7), 675-693, 2017
652017
Stripping customers' feedback on hotels through data mining: The case of Las Vegas Strip
S Moro, P Rita, J Coelho
Tourism management perspectives 23, 41-52, 2017
392017
Brand strategies in social media in hospitality and tourism
S Moro, P Rita
International Journal of Contemporary Hospitality Management 30 (1), 343-364, 2018
322018
Using customer lifetime value and neural networks to improve the prediction of bank deposit subscription in telemarketing campaigns
S Moro, P Cortez, P Rita
Neural Computing and Applications 26 (1), 131-139, 2015
262015
Factors influencing hotels’ online prices
S Moro, P Rita, C Oliveira
Journal of Hospitality Marketing & Management 27 (4), 443-464, 2018
212018
Analytical assessment process of e-learning domain research between 1980 and 2014
SMJ Jalali, E Mahdizadeh, MR Mahmoudi, S Moro
Analytical assessment process of e-learning domain research between 1980 and …, 2018
202018
A framework for increasing the value of predictive data-driven models by enriching problem domain characterization with novel features
S Moro, P Cortez, P Rita
Neural Computing and Applications 28 (6), 1515-1523, 2017
172017
Can we trace back hotel online reviews’ characteristics using gamification features?
S Moro, P Ramos, J Esmerado, SMJ Jalali
International Journal of Information Management 44, 88-95, 2019
162019
Unfolding the relations between companies and technologies under the Big Data umbrella
J Canito, P Ramos, S Moro, P Rita
Computers in Industry 99, 1-8, 2018
162018
A text mining approach to analyzing Annals literature
S Moro, P Rita, P Cortez
A text mining approach to analyzing Annals literature, 208-210, 2017
152017
Unveiling the features of successful eBay smartphone sellers
AT Silva, S Moro, P Rita, P Cortez
Journal of Retailing and Consumer Services 43, 311-324, 2018
112018
Enhancing bank direct marketing through data mining
S Moro, R Laureano, P Cortez
Proceedings of the 41th European Marketing Academy Conference (EMAC), 2012
112012
Are Yelp's tips helpful in building influential consumers?
J Guerreiro, S Moro
Tourism Management Perspectives 24, 151-154, 2017
102017
Understanding mobile augmented reality adoption in a consumer context
MM Paulo, P Rita, T Oliveira, S Moro
Journal of Hospitality and Tourism Technology 9 (2), 142-157, 2018
92018
A comparative analysis of classifiers in cancer prediction using multiple data mining techniques
SM Jalali, S Moro, MR Mahmoudi, KA Ghaffary, M Maleki, A Alidoostan
A comparative analysis of classifiers in cancer prediction using multiple …, 2017
92017
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