| A data-driven approach to predict the success of bank telemarketing S Moro, P Cortez, P Rita Decision Support Systems 62, 22-31, 2014 | 462 | 2014 |
| Business intelligence in banking: A literature analysis from 2002 to 2013 using text mining and latent Dirichlet allocation S Moro, P Cortez, P Rita Expert Systems with Applications 42 (3), 1314-1324, 2015 | 258 | 2015 |
| Using data mining for bank direct marketing: An application of the crisp-dm methodology S Moro, R Laureano, P Cortez EUROSIS-ETI, 2011 | 252 | 2011 |
| Research trends on Big Data in Marketing: A text mining and topic modeling based literature analysis A Amado, P Cortez, P Rita, S Moro European Research on Management and Business Economics 24 (1), 1-7, 2018 | 155 | 2018 |
| Predicting social media performance metrics and evaluation of the impact on brand building: A data mining approach S Moro, P Rita, B Vala Journal of Business Research 69 (9), 3341-3351, 2016 | 150 | 2016 |
| Sentiment classification of consumer-generated online reviews using topic modeling AC Calheiros, S Moro, P Rita Journal of Hospitality Marketing & Management 26 (7), 675-693, 2017 | 103 | 2017 |
| Brand strategies in social media in hospitality and tourism S Moro, P Rita International Journal of Contemporary Hospitality Management, 2018 | 67 | 2018 |
| Stripping customers' feedback on hotels through data mining: The case of Las Vegas Strip S Moro, P Rita, J Coelho Tourism management perspectives 23, 41-52, 2017 | 57 | 2017 |
| Using customer lifetime value and neural networks to improve the prediction of bank deposit subscription in telemarketing campaigns S Moro, P Cortez, P Rita Neural Computing and Applications 26 (1), 131-139, 2015 | 38 | 2015 |
| Can we trace back hotel online reviews’ characteristics using gamification features? S Moro, P Ramos, J Esmerado, SMJ Jalali International Journal of Information Management 44, 88-95, 2019 | 32 | 2019 |
| Understanding mobile augmented reality adoption in a consumer context MM Paulo, P Rita, T Oliveira, S Moro Journal of hospitality and tourism technology, 2018 | 32 | 2018 |
| Factors influencing hotels’ online prices S Moro, P Rita, C Oliveira Journal of Hospitality Marketing & Management 27 (4), 443-464, 2018 | 32 | 2018 |
| Unfolding the relations between companies and technologies under the Big Data umbrella J Canito, P Ramos, S Moro, P Rita Computers in Industry 99, 1-8, 2018 | 27 | 2018 |
| Analytical assessment process of e-learning domain research between 1980 and 2014 SMJ Jalali, E Mahdizadeh, MR Mahmoudi, S Moro International Journal of Management in Education 12 (1), 43-56, 2018 | 25 | 2018 |
| Mobile services adoption in a hospitality consumer context P Rita, T Oliveira, A Estorninho, S Moro International Journal of Culture, Tourism and Hospitality Research, 2018 | 22 | 2018 |
| Leveraging a luxury fashion brand through social media MT Romão, S Moro, P Rita, P Ramos European Research on Management and Business Economics 25 (1), 15-22, 2019 | 19 | 2019 |
| Are Yelp's tips helpful in building influential consumers? J Guerreiro, S Moro Tourism Management Perspectives 24, 151-154, 2017 | 19 | 2017 |
| A framework for increasing the value of predictive data-driven models by enriching problem domain characterization with novel features S Moro, P Cortez, P Rita Neural Computing and Applications 28 (6), 1515-1523, 2017 | 19 | 2017 |
| A text mining approach to analyzing Annals literature S Moro, P Rita, P Cortez Annals of Tourism Research 66, 208-210, 2017 | 19 | 2017 |
| Unveiling the features of successful eBay smartphone sellers AT Silva, S Moro, P Rita, P Cortez Journal of Retailing and Consumer Services 43, 311-324, 2018 | 17 | 2018 |
Paulo RitaFull Professor of Marketing at NOVA IMS, Universidade Nova de LisboaEmail confirmado em novaims.unl.pt
