Sérgio Moro
Sérgio Moro
Full Professor, ISTAR, ISCTE
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A data-driven approach to predict the success of bank telemarketing
S Moro, P Cortez, P Rita
Decision Support Systems 62, 22-31, 2014
Research trends on Big Data in Marketing: A text mining and topic modeling based literature analysis
A Amado, P Cortez, P Rita, S Moro
European Research on Management and Business Economics 24 (1), 1-7, 2018
Business intelligence in banking: A literature analysis from 2002 to 2013 using text mining and latent Dirichlet allocation
S Moro, P Cortez, P Rita
Expert Systems with Applications 42 (3), 1314-1324, 2015
Using data mining for bank direct marketing: An application of the crisp-dm methodology
S Moro, R Laureano, P Cortez
Predicting social media performance metrics and evaluation of the impact on brand building: A data mining approach
S Moro, P Rita, B Vala
Journal of Business Research 69 (9), 3341-3351, 2016
Sentiment classification of consumer-generated online reviews using topic modeling
AC Calheiros, S Moro, P Rita
Journal of Hospitality Marketing & Management 26 (7), 675-693, 2017
Brand strategies in social media in hospitality and tourism
S Moro, P Rita
International Journal of Contemporary Hospitality Management 30 (1), 343-364, 2018
Understanding mobile augmented reality adoption in a consumer context
MM Paulo, P Rita, T Oliveira, S Moro
Journal of hospitality and tourism technology 9 (2), 142-157, 2018
Stripping customers' feedback on hotels through data mining: The case of Las Vegas Strip
S Moro, P Rita, J Coelho
Tourism management perspectives 23, 41-52, 2017
Can we trace back hotel online reviews’ characteristics using gamification features?
S Moro, P Ramos, J Esmerado, SMJ Jalali
International Journal of Information Management 44, 88-95, 2019
A text mining and topic modelling perspective of ethnic marketing research
S Moro, G Pires, P Rita, P Cortez
Journal of Business Research 103, 275-285, 2019
Analysing recent augmented and virtual reality developments in tourism
S Moro, P Rita, P Ramos, J Esmerado
Journal of Hospitality and Tourism Technology 10 (4), 571-586, 2019
Using customer lifetime value and neural networks to improve the prediction of bank deposit subscription in telemarketing campaigns
S Moro, P Cortez, P Rita
Neural Computing and Applications 26, 131-139, 2015
What drives job satisfaction in IT companies?
S Moro, RF Ramos, P Rita
International Journal of Productivity and Performance Management 70 (2), 391-407, 2021
Factors influencing hotels’ online prices
S Moro, P Rita, C Oliveira
Journal of Hospitality Marketing & Management 27 (4), 443-464, 2018
Mobile services adoption in a hospitality consumer context
P Rita, T Oliveira, A Estorninho, S Moro
International Journal of Culture, Tourism and Hospitality Research 12 (1 …, 2018
Air-travelers' concerns emerging from online comments during the COVID-19 outbreak
S Piccinelli, S Moro, P Rita
Tourism Management 85, 104313, 2021
Unfolding the characteristics of incentivized online reviews
A Costa, J Guerreiro, S Moro, R Henriques
Journal of Retailing and Consumer Services 47, 272-281, 2019
Leveraging a luxury fashion brand through social media
MT Romão, S Moro, P Rita, P Ramos
European Research on Management and Business Economics 25 (1), 15-22, 2019
From institutional websites to social media and mobile applications: A usability perspective
RF Ramos, P Rita, S Moro
European Research on Management and Business Economics 25 (3), 138-143, 2019
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