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Sérgio Moro
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Cited by
Year
A data-driven approach to predict the success of bank telemarketing
S Moro, P Cortez, P Rita
Decision Support Systems 62, 22-31, 2014
7282014
Business intelligence in banking: A literature analysis from 2002 to 2013 using text mining and latent Dirichlet allocation
S Moro, P Cortez, P Rita
Expert Systems with Applications 42 (3), 1314-1324, 2015
3412015
Using data mining for bank direct marketing: An application of the crisp-dm methodology
S Moro, R Laureano, P Cortez
EUROSIS-ETI, 2011
3182011
Research trends on Big Data in Marketing: A text mining and topic modeling based literature analysis
A Amado, P Cortez, P Rita, S Moro
European Research on Management and Business Economics 24 (1), 1-7, 2018
2992018
Predicting social media performance metrics and evaluation of the impact on brand building: A data mining approach
S Moro, P Rita, B Vala
Journal of Business Research 69 (9), 3341-3351, 2016
2392016
Sentiment classification of consumer-generated online reviews using topic modeling
AC Calheiros, S Moro, P Rita
Journal of Hospitality Marketing & Management 26 (7), 675-693, 2017
1932017
Brand strategies in social media in hospitality and tourism
S Moro, P Rita
International Journal of Contemporary Hospitality Management, 2018
1302018
Stripping customers' feedback on hotels through data mining: The case of Las Vegas Strip
S Moro, P Rita, J Coelho
Tourism management perspectives 23, 41-52, 2017
882017
Understanding mobile augmented reality adoption in a consumer context
MM Paulo, P Rita, T Oliveira, S Moro
Journal of Hospitality and Tourism Technology 9 (2), 142-157, 2018
732018
Can we trace back hotel online reviews’ characteristics using gamification features?
S Moro, P Ramos, J Esmerado, SMJ Jalali
International Journal of Information Management 44, 88-95, 2019
652019
Using customer lifetime value and neural networks to improve the prediction of bank deposit subscription in telemarketing campaigns
S Moro, P Cortez, P Rita
Neural Computing and Applications 26 (1), 131-139, 2015
592015
Factors influencing hotels’ online prices
S Moro, P Rita, C Oliveira
Journal of Hospitality Marketing & Management 27 (4), 443-464, 2018
552018
A text mining and topic modelling perspective of ethnic marketing research
S Moro, G Pires, P Rita, P Cortez
Journal of Business Research 103, 275-285, 2019
492019
Mobile services adoption in a hospitality consumer context
P Rita, T Oliveira, A Estorninho, S Moro
International Journal of Culture, Tourism and Hospitality Research, 2018
472018
Analysing recent augmented and virtual reality developments in tourism
S Moro, P Rita, P Ramos, J Esmerado
Journal of Hospitality and Tourism Technology, 2019
392019
Unfolding the relations between companies and technologies under the Big Data umbrella
J Canito, P Ramos, S Moro, P Rita
Computers in Industry 99, 1-8, 2018
392018
Leveraging a luxury fashion brand through social media
MT Romão, S Moro, P Rita, P Ramos
European Research on Management and Business Economics 25 (1), 15-22, 2019
382019
Analytical assessment process of e-learning domain research between 1980 and 2014
SMJ Jalali, E Mahdizadeh, MR Mahmoudi, S Moro
Analytical assessment process of e-learning domain research between 1980 and …, 2018
362018
Unveiling research trends for organizational reputation in the nonprofit sector
MRC Santos, R Laureano, S Moro
VOLUNTAS: International Journal of Voluntary and Nonprofit Organizations 31 …, 2020
312020
From institutional websites to social media and mobile applications: A usability perspective
RF Ramos, P Rita, S Moro
European Research on Management and Business Economics 25 (3), 138-143, 2019
302019
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