Dominik Mahr
Dominik Mahr
Professor for Digital Innovation and Marketing
Verified email at - Homepage
Cited by
Cited by
Unraveling the Personalization Paradox: The Effect of Information Collection and Trust-Building Strategies on Online Advertisement Effectiveness
E Aguirre, D Mahr, D Grewal, K de Ruyter, M Wetzels
Journal of Retailing 91 (1), 34–49, 2015
Augmenting the eye of the beholder: exploring the strategic potential of augmented reality to enhance online service experiences
T Hilken, K de Ruyter, M Chylinski, D Mahr, DI Keeling
Journal of the Academy of Marketing Science 45, 884-905, 2017
The value of customer cocreated knowledge during the innovation process
D Mahr, A Lievens, V Blazevic
Journal of Product Innovation Management 31 (3), 599-615, 2014
Stakeholder co-creation during the innovation process: Identifying capabilities for knowledge creation among multiple stakeholders
K Kazadi, A Lievens, D Mahr
Journal of business research 69 (2), 525-540, 2016
Virtual lead user communities: Drivers of knowledge creation for innovation
D Mahr, A Lievens
Research policy 41 (1), 167-177, 2012
Service robots: value co-creation and co-destruction in elderly care networks
M Čaić, G Odekerken-Schr÷der, D Mahr
Journal of Service Management 29 (2), 178-205, 2018
The value of social media for innovation: A capability perspective
MI Muninger, W Hammedi, D Mahr
Journal of Business Research 95, 116-127, 2019
Making omnichannel an augmented reality: the current and future state of the art
T Hilken, J Heller, M Chylinski, DI Keeling, D Mahr, K de Ruyter
Journal of Research in Interactive Marketing 12 (4), 509-523, 2018
Cutting through content clutter: How speech and image acts drive consumer sharing of social media brand messages
F Villarroel Ordenes, D Grewal, S Ludwig, KD Ruyter, D Mahr, M Wetzels
Journal of Consumer Research 45 (5), 988-1012, 2019
The acceptance of blockchain technology in meat traceability and transparency
F Sander, J Semeijn, D Mahr
British Food Journal 120 (9), 2066-2079, 2018
Let me imagine that for you: Transforming the retail frontline through augmenting customer mental imagery ability
J Heller, M Chylinski, K de Ruyter, D Mahr, DI Keeling
Journal of Retailing 95 (2), 94-114, 2019
Augmented reality marketing: A technology-enabled approach to situated customer experience
M Chylinski, J Heller, T Hilken, DI Keeling, D Mahr, K de Ruyter
Australasian Marketing Journal 28 (4), 374-384, 2020
Touching the untouchable: exploring multi-sensory augmented reality in the context of online retailing
J Heller, M Chylinski, K de Ruyter, D Mahr, DI Keeling
Journal of Retailing 95 (4), 219-234, 2019
Uncovering collaborative value creation patterns and establishing corresponding customer roles
S Moeller, R Ciuchita, D Mahr, G Odekerken-Schr÷der, M Fassnacht
Journal of service research 16 (4), 471-487, 2013
Value of social robots in services: social cognition perspective
M Čaić, D Mahr, G Oderkerken-Schr÷der
Journal of Services Marketing 33 (4), 463-478, 2019
Mitigating loneliness with companion robots in the COVID-19 pandemic and beyond: an integrative framework and research agenda
G Odekerken-Schr÷der, C Mele, T Russo-Spena, D Mahr, A Ruggiero
Journal of Service Management 31 (6), 1149-1162, 2020
The playground effect: How augmented reality drives creative customer engagement
A Jessen, T Hilken, M Chylinski, D Mahr, J Heller, DI Keeling, K de Ruyter
Journal of Business Research 116, 85-98, 2020
Embracing falsity through the metaverse: The case of synthetic customer experiences
M Golf-Papez, J Heller, T Hilken, M Chylinski, K de Ruyter, DI Keeling, ...
Business Horizons 65 (6), 739-749, 2022
Leveraging service design for healthcare transformation: Toward people-centered, integrated, and technology-enabled healthcare systems
L PatrÝcio, D Sangiorgi, D Mahr, M Čaić, S Kalantari, S Sundar
Journal of Service Management 31 (5), 889-909, 2020
Seeing eye to eye: social augmented reality and shared decision making in the marketplace
T Hilken, DI Keeling, K de Ruyter, D Mahr, M Chylinski
Journal of the Academy of Marketing Science 48, 143-164, 2020
The system can't perform the operation now. Try again later.
Articles 1–20