Dominik Mahr

Cited by

	All	Since 2018
Citations	6758	6055
h-index	33	31
i10-index	47	45

1700

850

425

1275

2013201420152016201720182019202020212022202335 89 90 197 210 326 466 850 1086 1577 1679

Public access

View all

9 articles

0 articles

available

not available

Based on funding mandates

Co-authors

Ko de RuyterKing's College, King's Business School, London, United KingdomVerified email at kcl.ac.uk
Gaby OdekerkenMaastricht UniversityVerified email at maastrichtuniversity.nl
Annouk Lievens - Full ProfessorUniversiteit AntwerpenVerified email at uantwerpen.be
Tim HilkenAssistant Professor in Marketing, Maastricht University School of Business and EconomicsVerified email at maastrichtuniversity.nl
Mathew ChylinskiVerified email at unsw.edu.au
Debbie Isobel KeelingUniversity of SussexVerified email at sussex.ac.uk
Jonas HellerAssistant Professor in Marketing, Maastricht University School of Business and EconomicsVerified email at maastrichtuniversity.nl
Martin WetzelsFull Professor of Marketing, EDHEC Business SchoolVerified email at edhec.edu
Martina ČaićAssistant Professor, Aalto University, School of Arts, Design and ArchitectureVerified email at aalto.fi
Dhruv GrewalProfessor of Marketing & Toyota Chair of Commerce and Electronic Business, Babson CollegeVerified email at babson.edu
Wafa HammediUniversity of NamurVerified email at unamur.be
Robert CiuchitaAssociate Professor, Hanken School of EconomicsVerified email at hanken.fi
Kande KazadiUniversity of AntwerpVerified email at uantwerpen.be
Susan SteadAssistant Professor, RWTH University Aachen, TIME Research AreaVerified email at time.rwth-aachen.de
Stephan LudwigMonash UniversityVerified email at monash.edu
Vera BlazevicAssociate Professor of Marketing, Radboud UniversityVerified email at fm.ru.nl
Francisco Villarroel OrdenesAssistant Professor of Marketing, LUISS Guido Carli UniversityVerified email at luiss.it
Stefan HolmlidProfessor in Design, Linköping UniversityVerified email at liu.se
Alexandre BernardinoInstitute for Systems and Robotics (ISR/IST), LARSyS, Instituto Superior Técnico, Univ LisboaVerified email at isr.ist.utl.pt
João AvelinoInstitute for Systems and Robotics (ISR/IST), LARSyS, Instituto Superior Técnico, Univ LisboaVerified email at isr.tecnico.ulisboa.pt

Dominik Mahr

Professor for Digital Innovation and Marketing

Verified email at maastrichtuniversity.nl - Homepage

Customer Co-Creation Digital Services Open Innovation Marketing Service Design


Title Sort by citations Sort by year Sort by title	Cited by Cited by	Year
Unraveling the Personalization Paradox: The Effect of Information Collection and Trust-Building Strategies on Online Advertisement Effectiveness E Aguirre, D Mahr, D Grewal, K de Ruyter, M Wetzels Journal of Retailing 91 (1), 34–49, 2015	793	2015
Augmenting the eye of the beholder: exploring the strategic potential of augmented reality to enhance online service experiences T Hilken, K de Ruyter, M Chylinski, D Mahr, DI Keeling Journal of the Academy of Marketing Science 45, 884-905, 2017	516	2017
The value of customer cocreated knowledge during the innovation process D Mahr, A Lievens, V Blazevic Journal of Product Innovation Management 31 (3), 599-615, 2014	491	2014
Stakeholder co-creation during the innovation process: Identifying capabilities for knowledge creation among multiple stakeholders K Kazadi, A Lievens, D Mahr Journal of business research 69 (2), 525-540, 2016	433	2016
Virtual lead user communities: Drivers of knowledge creation for innovation D Mahr, A Lievens Research policy 41 (1), 167-177, 2012	372	2012
Service robots: value co-creation and co-destruction in elderly care networks M Čaić, G Odekerken-Schröder, D Mahr Journal of Service Management 29 (2), 178-205, 2018	345	2018
The value of social media for innovation: A capability perspective MI Muninger, W Hammedi, D Mahr Journal of Business Research 95, 116-127, 2019	268	2019
Making omnichannel an augmented reality: the current and future state of the art T Hilken, J Heller, M Chylinski, DI Keeling, D Mahr, K de Ruyter Journal of Research in Interactive Marketing 12 (4), 509-523, 2018	268	2018
Cutting through content clutter: How speech and image acts drive consumer sharing of social media brand messages F Villarroel Ordenes, D Grewal, S Ludwig, KD Ruyter, D Mahr, M Wetzels Journal of Consumer Research 45 (5), 988-1012, 2019	264	2019
The acceptance of blockchain technology in meat traceability and transparency F Sander, J Semeijn, D Mahr British Food Journal 120 (9), 2066-2079, 2018	247	2018
Let me imagine that for you: Transforming the retail frontline through augmenting customer mental imagery ability J Heller, M Chylinski, K de Ruyter, D Mahr, DI Keeling Journal of Retailing 95 (2), 94-114, 2019	221	2019
Uncovering collaborative value creation patterns and establishing corresponding customer roles S Moeller, R Ciuchita, D Mahr, G Odekerken-Schröder, M Fassnacht Journal of service research 16 (4), 471-487, 2013	204	2013
Augmented reality marketing: A technology-enabled approach to situated customer experience M Chylinski, J Heller, T Hilken, DI Keeling, D Mahr, K de Ruyter Australasian Marketing Journal 28 (4), 374-384, 2020	192	2020
Touching the untouchable: exploring multi-sensory augmented reality in the context of online retailing J Heller, M Chylinski, K de Ruyter, D Mahr, DI Keeling Journal of Retailing 95 (4), 219-234, 2019	178	2019
Value of social robots in services: Social cognition perspective M Čaić, D Mahr, G Oderkerken-Schröder Journal of Services Marketing 33 (4), 463-478, 2019	172	2019
Mitigating loneliness with companion robots in the COVID-19 pandemic and beyond: an integrative framework and research agenda G Odekerken-Schröder, C Mele, T Russo-Spena, D Mahr, A Ruggiero Journal of Service Management 31 (6), 1149-1162, 2020	162	2020
The playground effect: How augmented reality drives creative customer engagement A Jessen, T Hilken, M Chylinski, D Mahr, J Heller, DI Keeling, K de Ruyter Journal of Business Research 116, 85-98, 2020	155	2020
Embracing falsity through the metaverse: The case of synthetic customer experiences M Golf-Papez, J Heller, T Hilken, M Chylinski, K de Ruyter, DI Keeling, ... Business Horizons 65 (6), 739-749, 2022	114	2022
Seeing eye to eye: social augmented reality and shared decision making in the marketplace T Hilken, DI Keeling, K de Ruyter, D Mahr, M Chylinski Journal of the Academy of Marketing Science 48, 143-164, 2020	112	2020
Leveraging service design for healthcare transformation: Toward people-centered, integrated, and technology-enabled healthcare systems L Patrício, D Sangiorgi, D Mahr, M Čaić, S Kalantari, S Sundar Journal of Service Management 31 (5), 889-909, 2020	100	2020

The system can't perform the operation now. Try again later.

Articles 1–20

Citations per year

Duplicate citations

Merged citations

Add co-authorsCo-authors

Follow

Cited by

Co-authors