| From strategy to business models and onto tactics R Casadesus-Masanell, JE Ricart Long range planning 43 (2-3), 195-215, 2010 | 4146 | 2010 |
| Business model innovation and competitive imitation: The case of sponsor‐based business models R Casadesus‐Masanell, F Zhu Strategic management journal 34 (4), 464-482, 2013 | 1218 | 2013 |
| How to design a winning business model R Casadesus, JE Ricart Harvard business review 89 (1/2), 100-107, 2011 | 1045 | 2011 |
| Open versus closed innovation: A model of discovery and divergence E Almirall, R Casadesus-Masanell Academy of management review 35 (1), 27-47, 2010 | 902 | 2010 |
| Dynamic mixed duopoly: A model motivated by Linux vs. Windows R Casadesus-Masanell, P Ghemawat Management Science 52 (7), 1072-1084, 2006 | 344 | 2006 |
| 22 Competing through business models1 R Casadesus-Masanell, JE Ricart Handbook of Research on Competitive Strategy 460, 2012 | 310 | 2012 |
| Wintel: Cooperation and conflict R Casadesus-Masanell, DB Yoffie Management Science 53 (4), 584-598, 2007 | 258 | 2007 |
| When one business model isn't enough R Casadesus-Masanell, J Tarzijan | 240 | 2012 |
| Strategies to fight ad-sponsored rivals R Casadesus-Masanell, F Zhu Management science 56 (9), 1484-1499, 2010 | 229 | 2010 |
| Competing with privacy R Casadesus-Masanell, A Hervas-Drane Management Science 61 (1), 229-246, 2015 | 221 | 2015 |
| The fable of fisher body R Casadesus-Masanell, DF Spulber The Journal of Law and Economics 43 (1), 67-104, 2000 | 220 | 2000 |
| Households' willingness to pay for “green” goods: evidence from Patagonia's introduction of organic cotton sportswear R Casadesus‐Masanell, M Crooke, F Reinhardt, V Vasishth Journal of Economics & Management Strategy 18 (1), 203-233, 2009 | 219 | 2009 |
| Business Model Evaluation: Quantifying W almart's Sources of Advantage H Brea‐Solís, R Casadesus‐Masanell, E Grifell‐Tatjé Strategic Entrepreneurship Journal 9 (1), 12-33, 2015 | 198 | 2015 |
| Competitiveness: business model reconfiguration for innovation and internationalization R Casadesus‐Masanell, JE Ricart Management Research: Journal of the Iberoamerican Academy of Management 8 (2 …, 2010 | 192 | 2010 |
| Maxmin expected utility over Savage acts with a set of priors R Casadesus-Masanell, P Klibanoff, E Ozdenoren journal of economic theory 92 (1), 35-65, 2000 | 174 | 2000 |
| Mixed source R Casadesus-Masanell, G Llanes Management Science 57 (7), 1212-1230, 2011 | 159 | 2011 |
| Trust in agency R Casadesus‐Masanell Journal of Economics & Management Strategy 13 (3), 375-404, 2004 | 140 | 2004 |
| When does a platform create value by limiting choice? R Casadesus‐Masanell, H Hałaburda Journal of Economics & Management Strategy 23 (2), 259-293, 2014 | 112 | 2014 |
| Dinámica competitiva y modelos de negocio. R Casadesus-Masanell UCJC Business and Society Review (formerly known as Universia Business Review), 2004 | 107 | 2004 |
| The business model: Nature and benefits R Casadesus-Masanell, J Heilbron Business models and modelling 33, 3-30, 2015 | 82 | 2015 |
