David B. Montgomery
David B. Montgomery
Kresge Professor of Marketing - Emeritus, Stanford University
Email confirmado em stanford.edu
TítuloCitado porAno
First‐mover advantages
MB Lieberman, DB Montgomery
Strategic management journal 9 (S1), 41-58, 1988
45581988
First‐mover (dis) advantages: retrospective and link with the resource‐based view
MB Lieberman, DB Montgomery
Strategic management journal 19 (12), 1111-1125, 1998
15501998
Charting new directions for marketing
GS Day, DB Montgomery
Journal of marketing 63 (4_suppl1), 3-13, 1999
5941999
Resource commitment, entry timing, and market performance of foreign direct investments in emerging economies: The case of Japanese international joint ventures in China
T Isobe, S Makino, DB Montgomery
Academy of management journal 43 (3), 468-484, 2000
5822000
Stochastic models of buying behavior
DB Montgomery, WF Massy, DG Morrison
581*1970
Export performance as an antecedent of export commitment and marketing strategy adaptation: Evidence from small and medium-sized exporters
L Filipe Lages, DB Montgomery
European Journal of Marketing 38 (9/10), 1186-1214, 2004
4262004
Diagnosing the experience curve
GS Day, DB Montgomery
Journal of Marketing 47 (2), 44-58, 1983
3091983
Managerial identification of competitors
BH Clark, DB Montgomery
Journal of Marketing 63 (3), 67-83, 1999
2801999
Learning from strategic success and failure
TK Lant, DB Montgomery
Journal of Business Research 15 (6), 503-517, 1987
2631987
New product distribution: An analysis of supermarket buyer decisions
DB Montgomery
Journal of Marketing Research 12 (3), 255-264, 1975
2621975
Management science in marketing
DB Montgomery, GL Urban
NJ, 1969
2471969
Why should marketing and manufacturing work together?: Some exploratory empirical results
WH Hausman, DB Montgomery, AV Roth
Journal of operations management 20 (3), 241-257, 2002
2442002
Deterrence, reputations, and competitive cognition
BH Clark, DB Montgomery
Management Science 44 (1), 62-82, 1998
2311998
Toward strategic intelligence systems
DB Montgomery, CB Weinberg
Journal of Marketing 43 (4), 41-52, 1979
2161979
The relationship between export assistance and performance improvement in Portuguese export ventures: An empirical test of the mediating role of pricing strategy adaptation
L Filipe Lages, DB Montgomery
European Journal of marketing 39 (7/8), 755-784, 2005
2152005
Consumer characteristics associated with dealing: An empirical example
DB Montgomery
Journal of Marketing Research 8 (1), 118-120, 1971
1741971
Introduction to special issue on competition in marketing
BA Weitz
Journal of Marketing Research 22 (3), 229-236, 1985
154*1985
Estimating dynamic effects of market communications expenditures
DB Montgomery, AJ Silk
Management Science 18 (10), B-485-B-501, 1972
1451972
Reasoning about competitive reactions: Evidence from executives
DB Montgomery, MC Moore, JE Urbany
Marketing Science 24 (1), 138-149, 2005
1122005
Marketing decision-information systems: an emerging view
DB Montgomery, GL Urban
Journal of Marketing Research 7 (2), 226-234, 1970
1081970
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Artigos 1–20