David B. Montgomery
David B. Montgomery
Kresge Professor of Marketing - Emeritus, Stanford University
Email confirmado em stanford.edu
TítuloCitado porAno
First‐mover advantages
MB Lieberman, DB Montgomery
Strategic management journal 9 (S1), 41-58, 1988
47111988
First‐mover (dis) advantages: retrospective and link with the resource‐based view
MB Lieberman, DB Montgomery
Strategic management journal 19 (12), 1111-1125, 1998
15921998
Charting new directions for marketing
GS Day, DB Montgomery
Journal of marketing 63 (4_suppl1), 3-13, 1999
6131999
Stochastic models of buying behavior
DB Montgomery, WF Massy, DG Morrison
5991970
Resource commitment, entry timing, and market performance of foreign direct investments in emerging economies: The case of Japanese international joint ventures in China
T Isobe, S Makino, DB Montgomery
Academy of management journal 43 (3), 468-484, 2000
5842000
Diagnosing the product portfolio
GS Day
Journal of Marketing 41 (2), 29-38, 1977
4791977
Export performance as an antecedent of export commitment and marketing strategy adaptation
LF Lages, DB Montgomery
European Journal of Marketing, 2004
4412004
Diagnosing the experience curve
GS Day, DB Montgomery
Journal of Marketing 47 (2), 44-58, 1983
3171983
Managerial identification of competitors
BH Clark, DB Montgomery
Journal of Marketing 63 (3), 67-83, 1999
2821999
Learning from strategic success and failure
TK Lant, DB Montgomery
Journal of Business Research 15 (6), 503-517, 1987
2661987
New product distribution: An analysis of supermarket buyer decisions
DB Montgomery
Journal of Marketing Research 12 (3), 255-264, 1975
2651975
Why should marketing and manufacturing work together?: Some exploratory empirical results
WH Hausman, DB Montgomery, AV Roth
Journal of operations management 20 (3), 241-257, 2002
2542002
Management science in marketing
DB Montgomery, GL Urban
NJ, 1969
2491969
Deterrence, reputations, and competitive cognition
BH Clark, DB Montgomery
Management Science 44 (1), 62-82, 1998
2351998
The relationship between export assistance and performance improvement in Portuguese export ventures
LF Lages, DB Montgomery
European Journal of marketing, 2005
2232005
Toward strategic intelligence systems
DB Montgomery, CB Weinberg
Journal of Marketing 43 (4), 41-52, 1979
2161979
Consumer characteristics associated with dealing: An empirical example
DB Montgomery
Journal of Marketing Research 8 (1), 118-120, 1971
1771971
Introduction to special issue on competition in marketing
BA Weitz
Journal of Marketing Research 22 (3), 229-236, 1985
157*1985
Estimating dynamic effects of market communications expenditures
DB Montgomery, AJ Silk
Management Science 18 (10), B-485-B-501, 1972
1481972
Reasoning about competitive reactions: Evidence from executives
DB Montgomery, MC Moore, JE Urbany
Marketing Science 24 (1), 138-149, 2005
1182005
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Artigos 1–20