Why we post selfies: Understanding motivations for posting pictures of oneself Y Sung, JA Lee, E Kim, SM Choi Personality and Individual Differences 97, 260-265, 2016 | 455 | 2016 |
Brand followers’ retweeting behavior on Twitter: How brand relationships influence brand electronic word-of-mouth E Kim, Y Sung, H Kang Computers in Human Behavior 37, 18-25, 2014 | 444 | 2014 |
To App or Not to App: Engaging Consumers via Branded Mobile Apps E Kim, JS Lin, Y Sung Journal of Interactive Advertising 13 (1), 53-65, 2013 | 346 | 2013 |
Predicting selfie-posting behavior on social networking sites: An extension of theory of planned behavior E Kim, JA Lee, Y Sung, SM Choi Computers in Human Behavior 62, 116-123, 2016 | 298 | 2016 |
Influencer marketing on Instagram: How sponsorship disclosure, influencer credibility, and brand credibility impact the effectiveness of Instagram promotional post S Lee, E Kim Journal of Global Fashion Marketing 11 (3), 232-249, 2020 | 291 | 2020 |
Engaging consumers and building relationships in social media: How social relatedness influences intrinsic vs. extrinsic consumer motivation E Kim, M Drumwright Computers in Human Behavior 63, 970-979, 2016 | 194 | 2016 |
Brand followers: Consumer motivation and attitude towards brand communications on Twitter E Sook Kwon, E Kim, Y Sung, C Yun Yoo International Journal of Advertising 33 (4), 657-680, 2014 | 173 | 2014 |
Keep the Social in Social Media: The Role of Social Interaction in Avatar-Based Virtual Shopping JH Moon, E Kim, SM Choi, Y Sung Journal of Interactive Advertising 13 (1), 14-26, 2013 | 107 | 2013 |
Increasing exergame physical activity through self and opponent avatar appearance J Peña, E Kim Computers in Human Behavior 41, 262-267, 2014 | 105 | 2014 |
# Me and brands: understanding brand-selfie posters on social media Y Sung, E Kim, SM Choi International Journal of Advertising 37 (1), 14-28, 2018 | 80 | 2018 |
Activating persuasion knowledge in native advertising: the influence of cognitive load and disclosure language T Jing Wen, E Kim, L Wu, NA Dodoo International Journal of Advertising 39 (1), 74-93, 2020 | 54 | 2020 |
The role of consumer affect on visual social networking sites: How consumers build brand relationships A Bashir, J Wen, E Kim, JD Morris Journal of Current Issues & Research in Advertising 39 (2), 178-191, 2018 | 46 | 2018 |
Using Twitter for prenatal health promotion: encouraging a multivitamin habit among college-aged females AC Smith Global Telehealth 2012: Delivering Quality Healthcare Anywhere Through …, 2012 | 36 | 2012 |
Predicting Consumer Avoidance of Native Advertising on Social Networking Sites: A Survey of Facebook Users YJ Chung, E Kim Journal of Promotion Management 27 (1), 1-26, 2021 | 33 | 2021 |
Factors affecting advertising avoidance on online video sites E Kim, SM Choi, S Kim, YH Yeh The Journal of Advertising and Promotion Research 2 (1), 87-121, 2013 | 33 | 2013 |
External Brand Placement: The Effects on Game Players’ Processing of an In-Game Brand E Kim, MS Eastin Journal of Promotion Management 21 (3), 391-411, 2015 | 21 | 2015 |
Metaphor as Visual Thinking in Advertising and Its Effects: Focus on Brand Familiarity and Product Involvement S Kim, J Kim, E Kim Journal of Promotion Management 23 (5), 654-672, 2017 | 16 | 2017 |
How Perceived Interactivity between Instagram Micro-Influencers and Their Followers Impacts the Effects of Sponsorship Disclosure: Mediating Role of Perceived Authenticity and … Y Park, Y Lee, HJ Cho, EES Kim The Korean Journal of Consumer and Advertising Psychology 21 (4), 603-631, 2020 | 13* | 2020 |
The effects of influencer types and sponsorship disclosure in instagram sponsored posts YJ Chung, SS Lee, E Kim Journal of Current Issues & Research in Advertising 44 (2), 193-211, 2023 | 12 | 2023 |
How age-morphed images make Me feel: The role of emotional responses in building support for seniors AR Lee, E Kim, L Hon, YJ Chung Computers in Human Behavior 107, 106263, 2020 | 7 | 2020 |